Clearview National March 2018 - Issue 196 - Page 12

PROUD SPONSOR OF INDUSTRY NEWS INDUSTRYNEWS New ERA for Home Security » » UK HOME SECURITY EXPERT ERA has been designing and manufacturing high quality home security products for 180 years. The business has just moved to new purpose- built premises, not only reflecting its success and confidence – but preparing for future growth of smart home security solutions. The media visit to ERA’s new facility just outside Wolverhampton on the prestigious i54 business park was an eye-opener to many. Those in the know remarked that the super sleek, super efficient new building was a world away from ERA’s old premises in Willenhall - the traditional hub of the locksmith industry. Staff working at the new site can enjoy great modern facilities: they have their own canteen with a chef, as well as computers they can use in their breaks. There is parking for 200 cars and the ‘future-proofed’ parking area is already equipped with points for electric cars. David Huse, Chairman of Neighbourhood Watch Network, cut the ribbon for the official opening along with ERA Chief Executive Officer Darren Waters. Before that, visitors were treated to a tour of the new premises, including the Customer Suite, 3D Printing and Innovation Area, Independent Test Centre, Warehouse, Assembly and Recycling Centre. The 135,625 sq ft new building brings together three existing facilities in the West Midlands and provides ERA with the perfect platform for future success in the design, development, manufacture and distribution of high quality home security products. Darren Waters, CEO, told guests: “Our new home is a great fit with our long-term business strategy and will help to differentiate our brand, both as an innovative supplier and as a responsible employer. “The new site is home to our state-of-the- art research and product development hub, manufacturing and warehousing, as well as test and training facilities. “In addition, our bespoke Customer Suite showcases the entire ERA Total Security portfolio, including our extensive range of trusted hardware as well as our cutting edge smart home security solutions.” TRUE TO ITS ROOTS ERA has a long history and has constantly proved itself as more than adaptable - back in the war years, it even made Bren machine gun spanners. The business has grown in its mission to help people navigate through the complex security market. For example, well over three million windows were sold in the UK in 2016 and one million of these had an ERA lock. Since 2009, the business - which works with systems houses, fabricators, installers, locksmiths, tradespeople and homeowners - has seen nine per cent annual growth and share prices have risen along with revenues. Darren Waters & David Huse OBE 12 » M AR 2018 » CL EARVI E W- UK . C O M Darren Waters Darren Waters said: “We’re proud of the fact that in moving we have stayed true to our roots in the Black Country.” ‘CAN DO’ ATTITUDE ERA employs a team of over 300 people whose collective aim is to provide the best possible products and services for its customers. Investing in its employees has helped drive the business forward and kept it at the forefront of innovative product design, including not only an extensive and well-respected lock range but also a cutting edge smart homeware range that takes home security to a convenient and discrete new level. CEO Darren remarked: “We have 180 years’ experience in keeping homes secure as well as a ‘can do’ attitude that runs through our entire organisation, especially product innovation. At the core of this is our trusted team – they make it happen.” The company sees itself as a true one-stop shop. It has more than 10,000 mechanical security products in its catalogue. Darren added: “We are proud of the fact that all our products are ͥѕѕ́)ѡЁݔٔU-LɕѕѕЁ今t)%11%9-9=]1@)ѡ՝͕ɥ䁥́)ɕͥ䁥хЁՔѡɔ́٥)Ѽ՝ЁѡЁݱ̰ݥѠ)ͽݹ́Ёձ䁅ɕѥѡ)ѡɔ՝ɕѡՅ)͕́ɥɽՍ́م)ѕѥ䁱٥ѡȁɽѥ́ɔ)ձɅѼх)ÍѕͥٔɽՍЁɅ)ՑɅѥ͕ɥͽѥ́́ݕ)́ѥ͵݅ɔȁ٥Ѽ)͔ɥ̸ͭ