INDUSTRYNEWS
MARKETING EXCELLENCE AWARDS FINALIST
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BRISANT SECURE IS A FINALIST IN this year ’ s CIM ( Chartered Institute of Marketing ) Marketing Excellence Awards . In partnership with MRA Marketing , Brisant has been shortlisted in the Best Use of Digital Marketing category for its work on Ultion , Brisant ’ s high security cylinder door lock .
The CIM Marketing Excellence Awards recognise and celebrate outstanding marketing by companies and individuals across all sectors nationwide . The judges include experts from a wide range of high profile companies including Google , LinkedIn , and Mondelez .
Ultion is the lock that sells doors
Brisant CEO Nick Dutton says : “ We ’ re really pleased that Ultion ’ s digital marketing has been acknowledged by such a high profile awards event . We ’ ve worked hard to create a platform that talks to both the homeowner and trade seamlessly , and help our customers sell more doors . And it ’ s working .”
“ Ultion is transforming the cylinder market ,” continues Nick . “ It isn ’ t just a cylinder , it ’ s a lock that sells doors because not only does it keep homes secure , it also personalises keys with Keycap , and is the ultimate smart accessory with Keyring .”
Winners of the CIM Marketing Excellence Awards will be announced at an event in London on the 27th April .
www . ultion-lock . co . uk
DOUBLE DIGIT GROWTH
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ONE OF THE UK ’ S LARGEST , independent PVCu frame manufacturers , TruFrame , has returned a 12.7 % growth in 2016 , as demand for its hand finished frames continues to rise .
“ It ’ s been a special year for TruFrame , with frame count exceeding 4,000 during several spikes at the latter end of the year ,” explained David Firmager , Managing Director of TruFrame .
He continued : “ The business has grown on the back of sustainable new business and strong organic growth , thanks to a proactive programme of marketing campaigns , designed to deliver increased sales . In 2017 we will also undertake the biggest investment programme this business has ever seen , as we look to put in place the capabilities and resources to grow further .”
TruFrame has been one of the leading companies encouraging smaller fabricators to unplug their equipment and buy in , with multi-channelled marketing campaigns targeting selected businesses , based on size and location . The company has also invested in its embryonic TruFrame Direct business model , which involves the opening of premium trade counters in selected locations where they have little local representation . marketing @ truframe . co . uk
£ 1,000 for charity goes viral on Facebook
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FOR THE THIRD YEAR running , Stevenswood , the UK national network of Local Trade Centres for windows , doors and more , has donated £ 1,000 to charity rather than send Christmas cards . Stevenswood asks its Facebook followers to vote for their favourite charity and the money is donated to the organisation that gets the most votes .
“ In previous years , it ’ s worked really well ,” says Ron Hepburn , CEO of Stevenswood . “ This year , it went ballistic . I watched the numbers grow over the holidays . Imagine my surprise when in the first 48 hours we ’ d reached more than half a million people ! We had reached more than 1.2 million when we closed the competition , and we had nearly 18,000 comments with people ’ s favourite charities .”
The winning charity with 1,462 votes was Prince Fluffy Kareem . The UK based charity supports the work of Marte and Sherif helping the working animals and their owners in the pyramid area in Cairo , Egypt .
Emma Thompson , President of Prince Fluffy Kareem , said : “ PFK provides free services , ranging from feed to medical treatment , to the working animals by the pyramids in Cairo . Thanks to Stevenswood we are now able to help even more animals and by extension their low-income owners .”
See the results on Facebook @ stevenswooduk , www . stevenswood . co . uk
22 » MAR 2017 » CLEARVIEW-UK . COM