Clearview National March 2016 - Issue 172 - Page 88

CONSERVATORIES Installer marketing support package bolstered »»ATLAS GLAZED ROOF Solutions has bolstered its industry leading showroom and marketing support package with the launch of three brand new brochures, which have been created to help the company’s growing network of installers to win more business. The firm has added another perk to its package and is also treating installers who have fitted five or more Skyrooms to a free professional photo-shoot of their installations to help them showcase their work. The trio of professionally designed marketing materials includes a new trade and retail brochure, a new Skyroom product brochure and a selection of case studies from high-profile Atlas installers. The trade brochure and Skyroom brochure can be totally personalised with the installer’s logo and company details, and even their corporate colours, to create a bespoke suite of installer literature. The new 28-page trade and retail brochure introduces the Atlas range of rooflights, orangeries, lanterns, conservatories, verandas, Lean-tos and the innovative new Skyroom. The range of fitter-friendly glazed Atlas roofs combines aesthetics, elegance and performance and uses Atlas’s trademark ultraslim roof frame to maximise the amount of glazing and create supreme aerial views. The brochure is packed with stunning photos of real installations to demonstrate the architectural scope of the range. The 12-page Atlas Skyroom brochure showcases the new Skyroom – a remarkable development in aluminium orangery r oof design. The slimmest and one of the strongest contemporary orangery roof systems in the industry, the Skyroom blends innovative design with the highest performing construction materials to deliver superior looks and supreme performance. With less visible profile and more glass, thanks to a 70% slimmer ridge and 30% slimmer rafter, its sleek contemporary appearance and intelligent detailing creates a sophisticated look that’s a real departure from a standard conservatory roof installation. Just like the trade and retail brochure, the Skyroom brochure features more magnificent photos of Skyroom installations to inspire installers and homeowners. For installers who have completed five Skyroom projects, Atlas is even offering a free professional photo-shoot of each installation. The photos can then be included in a personalised Skyroom brochure, which is totally exclusive to the installer. 88 » M AR 2016 » CL EARVI E W- UK . C O M Well-known conservatory installers provide an objective account of their experiences of selling and fitting the Skyroom in a smart four-page case study brochure. The installers describe their top desires in conservatory roofing systems - exclusivity, fitter friendly products, aesthetics, performance, marketing support and technical advice - and how the launch of the Skyroom has helped them to attract new businesses. Gareth Thomas, Sales and Marketing Director at Atlas Glazed Roof Solutions, comments: “Sales of our range of conservatory roofs, lanterns and rooflights have gone through the roof in the last year and our customers clearly appreciate the unique features of the Atlas roof. It is however important for us to back up the product with a package that has real substance behind it, and to continue to enhance and refresh that package. We believe that this suite of materials is the most comprehensive in the industry and is very adaptable to the individual installer and can be personalised to them. It’s a strong, credible and very effective package, which will help installers to capture new customers and ultimately grow their businesses.” The extensive suite of marketing materials features strong, identifiable Atlas branding and is fully personalised to Atlas customers. It includes brochures, pull up banners, showroom graphics, advert templates, retail leaflets, door drop literature and an in-store display lantern, all of which are produced for installers by the Atlas marketing team. Atlas Glazed Roof Solutions is part of the £32 million turnover Customade Group. The group, which employs 250 people, also includes PVC-u and aluminium window and door fabricator Customade and Fineline Aluminium, which supplies designer architectural aluminium products with very slim sight lines, and Hourglass Seal, which manufactures glass and sealed units. Contact Atlas on marketing@ or phone 02838 327741