Clearview National March 2016 - Issue 172 - Page 54

DOORS&WINDOWS Awarding Top Marks New Target Market for Lift & Slide Timber Imago Lift & Slide doors from AGB Hardware are now available as a ready-made, tradesell product direct to installation companies. »»IMAGO IS BECOMING THE LIFT and slide door of choice for architects, who cite its slimline profile, clever Italian engineering, unbroken views and cost savings over other glazed sliding doors as reasons to specify it as an essential lifestyle product. Now AGB Hardware is now working with selected joineries in its Imago Points network to bring ready-made Imago Lift & Slide doors to the installation market. “This is a superb diversification product for installers who are looking to bring real innovation in wide-span timber doors to their customers,” explains Marco Zen, UK and Ireland Sales Manager of AGB Hardware. “Imago is simple to install and brings exceptional aesthetics to any home.” The Imago system works with low-profile timber frames as slender as just 2cm. The light-touch, lift and slide mechanism is i ncorporated discreetly, allowing Imago to open up spectacular views without visual intrusion. The result represents an appealing timber alternative to traditional bi-fold doors – an 54 » M AR 2016 » CL EARVI E W- UK . C O M expansive panoramic glazed door that offers an uninterrupted view, brings light into a property and ensures seamless continuity between the inside and outside of the home. ‘Architects using Imago have reported up to 40% cost savings on the total glazed area, compared to aluminium systems’ Architects using Imago have reported up to 40% cost savings on the total glazed area, compared to aluminium systems. This is due to the simplicity of installation that can be achieved with Imago. Several Imago Points are now set to manufacture and supply Imago Lift & Slide doors direct to installers – glazed or unglazed, according to preference. Visit 20 installers have so far enjoyed free training sessions courtesy of Buckinghambased sash window specialists Roseview. »»SINCE LAST YEAR, ROSEVIEW managing director Willie Kerr has been delivering two half day courses - one designed to improve product knowledge and one explaining how to survey and install sash windows. “We’ve been delighted by the success of the sash training school,” said Willie. “The two courses give us a chance to put to bed the outdated myths and stereotypes about sash windows being difficult to fit. We all know the market is getting more competitive, and installers now need high-quality products to help them stand out from the crowd. By the end of the course all delegates should understand how our sash windows differ to others on the market. Demand is such that I’m now running one per week and we’re planning to increase this over the coming months.” Marketing manager Mike Bygrave followed on from Willie’s comments: “The courses are free and give us the chance to show our commitment to our customers. The aim is to equip our installers with the knowledge they need to sell and fit sash windows – all they have to do is give us a call to book their place.” Visit or call 01234 712657