Clearview National March 2016 - Issue 172 - Page 44

DOORS&WINDOWS A ‘ROYALE’ INTRODUCTION »»LUMI, THE RADICAL NEW WINDOW system from Apeer has not only gained a new recruit to its retail network but has also provided an introduction for the rest of the Apeer portfolio. Royale Regents of Leamington Spa is the first company to introduce the Apeer range into its showroom as a direct result of seeing Lumi – and the company’s Sukhi Sanghera is in absolutely no doubt the seamless glazing system has transformed the showroom: “Ever since we put the Lumi window on display, everyone who comes in walks past everything else, straight to it and just says ‘Wow’. It’s so unlike every other window we’ve seen.” Sukhi and the team were sold on Lumi the moment they saw its launch in the trade media and immediately began investing in units for the showroom. Apeer Marketing Manager Linda Tomb said: “It’s great to see Royale Regents getting behind Lumi so enthusiastically. We are still on the lookout for a few more retailers for Lumi in various parts of the country and we will be delighted if we find any as enthusiastic as we have at Royale Regents.” The Lumi system is the latest range from Apeer, which also includes its Traditional, Contemporary and the ultra-contemporary Modo composite door collections. www.apeer.co.uk A WINNING COMBINATION »»AWARD WINNING TRENT Valley Window and Door Co has become the latest large and prestigious installation company to partner with TruFrame, as they look to offer its customers hand finished PVCu frames and a broad, impressive product range. There is an established showroom at HQ in Nottingham incorporating its acclaimed Conservatory Village and a further showroom in Derby. Both will be changed over to the new TruFrame product range, including the latest Endurance® composite door offering, in early 2016. Rob Taylor, managing director of Trent Valley Window and Door Company commented: “We have been hugely impressed by TruFrame - from their hand finished frames - to their impressive operational effectiveness and credentials. I firmly believe we have made a fantastic decision to work with them and it’s no doubt an exciting future for both parties.” Paul Tranter, national sales manager of TruFrame concluded: “We’re absolutely thrilled to be able to introduce Trent Valley to the TruFrame fold, it’s also ample evidence of just what TruFrame can offer installation companies of all sizes, which is a superior PVCu frame, dedicated marketing support programme and world class business operations.’ Call 01664 410 140 or email marketing@truframe.co.uk Off to a flying start »»LANCASHIRE-BASED TRADE fabricator Dekko Window Systems has seen a massive upsurge in enquiries and sales following the recent launch of its muchanticipated Räum collection of high-end doors. Kurt Greatrex, Dekko Sales Director: “We knew we had a great product range and that we’d managed to come up with a really innovative marketing campaign – but we had no idea just how positive the reaction would be.” Räum is made up of three core products – Gleiten (the range of bi-folding doors), Terassi (the range of patio doors) and Schommel (the 44 » M AR 2016 » CL EARVI E W- UK . C O M slide and swing door) – all of which combine sleek, stylish aesthetics with exceptional practicality and performance. “One of the key benefits of Räum products is how they maximise natural light and create a feeling of airiness and space in the home. “The biggest and best opportunities in today’s market are at the high-end and Räum was specifically designed to help installers pitch to that lucrative demographic. The response so far has been phenomenal - so much so that we are already planning to make some more exciting additions to the Räum range.” Kurt continued. ‘we already planning to make some more exciting additions to the Räum range’ Call 01614060055 or visit www.dekkowindows.com