Clearview National March 2016 - Issue 172 | Page 123

MOVERS&SHAKERS

SumoYuki hits the window
industry to keep trouble at bay

»»CPA, THE HOME
improvement industry’s leading
insurance backed guarantee and
deposit protection provider,
has launched a campaign that
it says will become to the
window industry what the

famous meerkat from ‘compare
the market’ is to consumer
insurance.
The campaign is called
#TOGETHERSTRONGER
and fronting up the campaign is
sumo Yuki – a wrestler from Japan
who will work tirelessly to protect
the industry from unscrupulous
tradespeople - protect the majority
of good home improvement
companies - and promote best
practice across the industry.

Jeremy Brett, Managing
Director of the CPA,
comments: “A recent survey
showed that 70% of consumers
believe that CPA members
provide the most protection
and Yuki is here to further
drill home this message and
work to raise standards in the
industry.”
Yuki comments: “It’s good to
be here and I am looking forward
to working hard to help installers

not only win more business
but also raise standards in the
industry.”
The CPA will also be running
a competition on its website
to rename Yuki the sumo. You
can keep up to date with all the
latest on Twitter with the hashtag
#TOGETHERSTRONGER
To get involved and become a
CPA member call 01462 850064
or visit www.thecpa.co.uk

NATIONAL BUSINESS AWARD WIN
»»INDUSTRY-LEADING PVCU
systems supplier, The VEKA UK Group,
has been named a British manufacturing
champion after scooping a prestigious national
business award.
The Burnley-based firm, which employs
400 staff, saw its success recognised by judges
at the EEF/Aldermore Future Manufacturing
Awards held in London.
The company took gold in the Business
Efficiency Award, awarded to the
manufacturer that has most successfully
brought in new operating practices to boost
productivity and business performance.
It was given in recognition of the company’s

achievement in constructing the on-site
mixing plant to have better control over
materials and improve service for customers.
The facility is the most technically-advanced
mixing plant in the UK and has been designed
with future expansion in mind. It has a
potential capacity of 72,000 tonnes.
The VEKA UK Group was selected by a
panel of judges drawn from business leaders,
industry experts and academics and was up
against tough competition from a range of
dynamic businesses, s mall and large, from
across the UK. The judges said that the
company had an excellent story to tell about
business efficiency and showed obvious

Picture (L-R): Louise MacIntosh, from headline
sponsor Aldermore, Peter Eatough - Engineering
Manager,VEKA UK Group, Rik Jones - Control
Room Operator,VEKA UK Group

passion about the improvements it had
made.
For more information visit: www.eef.org.uk/
awards/

DODGY DIY COSTING HOMEOWNERS £42M A YEAR
»»UK HOMEOWNERS ARE
spending an additional £42m a year salvaging
work around the home that they tried to do
themselves.

This is according to recent research carried
out by the Federation of Master Builders
(FMB).
The FMB found that almost one third of
homeowners called in a tradesperson to
either finish or rescue work they had carried
out on their property, costing on average an
additional £871, compared to if they had hired
a tradesperson from the start.
Jeremy Brett, Managing Director of the
CPA, is urging homeowners looking to carry
out home improvement products to seek a
reputable and professional tradesmen.
The CPA is the UK’s leading provider of
IBGs and Deposit Protection, and is recognised

by consumers as one of the most trusted
resources for finding accredited and vetted
installers.
Jeremy comments: “Together with the CPA,
installers have access to everything they need
to increase sales in the home improvement
market. This includes powerful sales and
marketing support and our much sought after
quarterly reports, which collate customer
feedback to help installers identify areas of
improvement to join us in raising standards
across the industry.”

Visit www.thecpa.co.uk

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