Clearview National March 2016 - Issue 172 - Page 122

INSTALLERSUPPORT STANDING OUT FROM THE COMPETITION »»FIGURES RELEASED IN January 2016 revealed that 53% of businesses in the UK feel the e-commerce sector is getting more competitive. With organisations in the glazing industry continuing to embrace the digital age, digital specialist The Consultancy is warning that more must be done if businesses are wanting to stand out from their competition. Director Richie Thornton has worked in the industry for ten years and warns that companies need to stay ahead of their customers’ user trends to continue generating online leads. He said: “There are various ways that companies can improve their online systems to make it easier for customers to navigate and order. Implementing an online quoting system is a great place to start. “From live pricing and e-mail quotes to instant order generation, this saves hours of service time and streamlines the buying and ordering process for both your company and the customer. “We believe this is now the industry standard and would urge any businesses in the sector who haven’t yet adopted this technology to look into implementing this. “There’s no way you can employ a 24/7 customer service team to process orders, by moving the process online you have the full service available to your customers anytime and in any place.” Richie added. In statistics from LivePerson, 83% of users said they consistently needed ‘some type of support’ during their online ordering, while 31% of customers said they’d be more likely to purchase after a live chat. Richie added: “For companies who are unsure of moving online or want to evaluate their current offering, we offer a free digital ‘companies need to stay ahead’ appraisal that reviews your entire online offering providing an evaluation and notes for improvement.” Call The Consultancy and get a free digital appraisal on 01429 239 689 First clues to system company’s stand at FIT »»REHAU IS PROMISING VISITORS TO the FIT Show some exciting new advances in performance in the key areas of customer service and product innovation. In customer service, there will be a new support package launched for REHAU’s network of Authorised Partners which will include a new online marketing portal offering fully personalised support materials. 122 » MAR 2016 » CL EARVI E W- UK . C O M Customers will be able to try out the portal live on the stand and see how they can use it to create their own branded literature, advertisements and showroom displays. In terms of product innovation, REHAU isn’t giving too much away yet apart from releasing details of the new ‘Agila’ brand name and logo. Customers have a couple of months to guess what new products lie behind the brand but there are clues in the name with its obvious links to words like ‘agile’ and ‘agility’. With performance at the heart of the FIT Show message from REHAU, there will be a prize draw on the stand every day giving visitors the chance to win a ‘performance’ related experience day.