Clearview National March 2015 - Issue 160 | Page 93

technology

Give me Five
»»Sarah Ball,

Three decades of
Software Support
Windowlink is celebrating three
decades of providing first-class
manufacturing and presentation
software for the fenestration industry.
»»Established in 1985,
Windowlink was one of the
first to create software solutions
for the industry, with the aim
of helping window companies
streamline their business. Back
then, the activity in the industry
was much more integrated,
with many PVCu companies
doing everything from profile
extrusion, to manufacturing
and retail installations.
Mark comments: “Three
decades ago, the opportunities
introduced by PVCu were
enormous, but so were the
challenges. The first software
solution we launched; Preview,
was designed to help window
companies speed up their
manufacturing processes and
eliminate mistakes.”
“As the industry transformed,
so did our business. With
massive developments in the IT
sector, our software grew ever
more versatile and adaptable
to the individual needs of each
client.”
Today, Windowlink are
renowned for their market
leading sales software, Focus
for windows and doors, and

Vector for conservatories, which
are helping installers large and
small to significantly increase
sales, save time, reduce training
costs and eliminate human
error.
Mark continues: “A huge
milestone for us was the launch
of Vision, the presentation
software which introduced
the superimposing feature in
1999. This helped installers
when selling by allowing them
to show potential clients how
their windows and doors will
look on their house before they
committed to buy.
“Looking forward, we will
continue to adapt both Focus
and Vector to the changing
market trends, helping retail
window companies maximise
their sales potential and increase
profits. We will also focus on
the manufacturing side of the
business in order to develop a
comprehensive solution from
quote to order and production.”
Mark concludes.
For more information visit
www.windowlink.com or call
01452 348575

Communications Director at PR
and marketing specialists in glazing
and construction, Balls2 Marketing
kicks off her new Social Media
column in Clearview with how
to choose the best mix of social
media for your business.
It will take you less than five
minutes to read this; I’m not
interested in wasting your time.
Social media should be a powerful
tool to promote and protect your
business.
Social media influences the
way Google ranks your website
for SEO. Adding social media
boosts the results you get. Most
companies can benefit by getting
involved. There are loads of
different platforms; here are five
that will get you started:
1. Facebook –