Clearview National March 2015 - Issue 160 | Page 48

DOORS&WINDOWS

An ultimate
guide to
windows
»»TruFrame prides
itself on finishing off every frame
off by hand, an additional step
in the manufacturing process to
ensure the highest level of product
quality and provide an unrivalled
finish on their manufactured
products.
The company has just
re-printed its 68 page guide
to windows, doors and
conservatories, which also
includes sections on glass and
triple glazing. Since its initial
release last year, the guide has
proven to be an invaluable selling
tool for both retail and trade
salespeople at the forefront of the
industry.
The guide aims to provide a
true selling advantage for the
user, by presenting extensive and
in-depth product knowledge in
a beautifully presented, clearly
explained and easily digestible
format. The first section
highlights TruFrame’s close
relationship with Liniar and the
extended warranties offered by
both companies.

Product design is at the
heart of the offering, with what
they believe is the perfect sixchambered profile (available in
both sculptured and chamfered
options), incorporating integrated
reinforcing and optional centre
seal flipper gasket and thermal
dam profiles. This is the true
modern PVCu profile, engineered
to be energy efficient from the
outset.
Also clearly described and
illustrated is TruFrame’s unique
fourstep hand-finishing process,
an important part of the
enhanced product quality offered
by the Melton Mowbray based
fabricator. The windows section is
thorough and includes dedicated
spreads focusing on the various
types of window, the Yale high
security locking systems, the
differences between astragal/
Georgian bars and bays/bows and
a printed foil swatch finished with
spot UV laminate.
Images of decorative, leaded
and obscure glass are also
included in the brochure and

48 » M AR 2015 » CL EARVI E W- UK . C O M

there are details on residential
doors, patio doors and bi-folding
doors. A detailed section on
conservatories, including a
homeowners guide to the buying
process from start to finish,
concludes the impressive ‘bible’.
A number of salesmen have been
able to use this to show the most
exacting details of the products
offered by TruFrame, which has
helped close more sales.
Patrick Firmager, marketing
director of TruFrame commented:
“Our guide to windows, doors
and conservatories has been
developed to specifically cater
for the requirements of our most
exacting customers. It is our belief
to offer the very best products,
backed up with exemplary levels
of support. Its effective marketing

that really works, meaning more
sales for our customers and
therefore ourselves.”
Truframe is a family run
business, rapidly heading towards
their 21st anniversary. At its 40,000
sq foot operation, TruFrame
manufacture a wide range of
products from the Liniar system,
along with their own composite
doors using the Solidor slab.
For further information, or
to view the guide to windows,
doors and conservatories online,
go to www.truframe.co.uk.
Alternatively, call the sales office
on 01664 410140 to get a free
copy of their 68 page guide sent
to you in the post. You can also
add to their growing following
on Twitter @TruFrame.