Clearview National March 2015 - Issue 160 | Page 14

INDUSTRYNEWS

Investment means more
consumer leads for installers
Twelve months ago, Leads2trade acquired the home improvement arm
of Compare Companies, a consumer lead generation network.
»»Currently, the
company has just made another
significant investment and has
expanded its call centre in what
marks a major investment for
the company.
All this comes after the
company launched a dedicated
bi-fold door division at the end
of 2014, which will double
qualified lead generation from
homeowners.
Andy Royle, Director,
Leads2trade comments:
“It’s been a whirlwind year
following the acquisition at
the start of 2014. Last year
we generated more double
qualified leads than ever before
for our members. We’re
proving that if you put in the
investment, double qualified
leads are a sure-fire way to grow
a business, especially as the
economy returns to growth and
more homeowners invest in
their properties.” Andy adds.

Leads are generated through
Leads2trade’s 800-strong
network of websites where
homeowners register to fin d
tradesmen to carry out a variety
of work from solar and boiler
to double glazing. These are
then passed on to members of
Leads2trade’s popular Trusted
Local Supplier network.
Installers can buy doublequalified leads for homeowners
looking to install double glazing,
conservatories, a new boiler,
renewable energy products and
now bi-folding and patio doors
too, following the opening of a
new bi-fold door lead division.
Double qualified leads are
then transferred real time via
email and SMS to the registered
Trusted Local Suppliers in the
relevant postcode area. The leads
can even be ‘Telephone hot key’
transferred directly from the call
centre whilst the consumer is still
on the phone.

14 » M AR 2015 » CL EARVI E W- UK . C O M

Andy says this facility has
proven very popular with
members as it ensures the leads
are ‘red-hot’ as the consumer
has only minutes before clicked
and submitted their on-line
enquiry, before it is sent to the
member to follow up.
Members also get access to a
number of other benefits such
as finance options, marketing
support, business support tools
and an appointment booking
service. Leads2trade have also
produced a series of consumer
facing brochures that can be
used by their members as sales
tools.
Andy concludes by saying
that expansion of the call centre
and acquired space, will give the
company the space to continue
growing and help provide a
better service for tradespeople.
Contact Leads2trade on
0800 021 3211

‘We’re proving
that if you
put in the
investment,
double qualified
leads are a
sure-fire way to
grow a business’