Clearview National June 2018 - Issue 199 - Page 81

HARDWARE& SECURITY Exploring new opportunities to achieve ‘high-end heritage’ » » AS FABRICATORS LOOK to capitalise on the thriving ‘high- end heritage’ market, Window Ware’s Commercial Director Richard Bryant presents a new opportunity that eliminates the need to adopt a flush sash system. Over the past few years, consumers have almost unanimously changed their buying habits, placing greater emphasis on quality and aesthetics, rather than price. This has created challenges for traditional ‘mass-market’ uPVC fabricators as demand moves away from standard white uPVC windows and heads towards the premium end of the home improvement market. However, for those who can adapt, the changing industry landscape has created new and highly-profitable markets to explore, namely the ‘high-end heritage’ market. The ‘high-end heritage’ market is a result of the continued success of the popular flush sash system. Whether it’s as a viable timber replacement for traditional homes, or a way for newer properties or new-build projects to add that desirable period touch, systems like the Residence Collection have generated a strong appetite among consumers for premium, heritage aesthetics. It therefore seems the only option for fabricators looking to support their customers and take advantage of this growing demand is to fabricate one of the many flush sash systems on the market. However, a more attractive alternative, especially for mass-market fabricators is to enhance an existing 70mm uPVC window system with premium, heritage hardware. At Window Ware, to best support our fabrication customers, we launched our new and exclusive Regal Hardware range – an authentic collection of window furniture that expertly replicates the period aesthetics of nineteenth-century ironmongery. Regal’s accurate design not only ensures the utmost credibility but creates a solution suitable for any window, whether it’s flush sash or to ‘dress up’ a standard 70mm window. Even with its vintage exterior, the Regal Hardware doesn’t compromise on quality or performance. Staying ahead of the competition is no simple task, especially in a rapidly-changing and ultra-competitive industry like ours. To win new customers, fabrication businesses can no longer rely on just fabricating and selling standard white uPVC windows. Adding luxury, heritage hardware to an existing 70mm window system allows fabricators to effectively meet the needs of their trade customers. MARK OF DISTINCTION 70MM WINDOWS HAVE NEVER LOOKED SO GOOD Heritage hardware designed to enhance both flush sash & 70mm systems Exclusively available from Window Ware T 01234 242720 E W C L E A RV I E W-U K . C O M » J U N 2018 » 81