Clearview National June 2018 - Issue 199 | Page 20
7THINGS
The future of
fenestration
7 Things you may not know
about Building Our Skills
» » BUILDING OUR SKILLS IN THE FENESTRATION
industry is a new campaign designed to promote fenestration to
a wider audience and attract youngsters and newcomers to the
industry to decrease the current skills shortage.
With the campaign set to go live this month, here are seven
things you may want to know about the initiative….
1. What is Building Our Skills in
The Fenestration Industry?
Building Our Skills in The Fenestration Industry is a new campaign
created to heighten the profile of the fenestration industry to the
wider consumer market for the sole purpose of attracting new and
young people to work in this sector.
The campaign will be launched with a new website and will use social
media and other marketing activities to provide school leavers, parents,
teachers and other interested parties the way of learning about the
career opportunities the industry takes them by getting involved.
2. Who’s behind
the campaign?
3. Who’s getting involved?
At the time of launch, the campaign
has over 30 employer supporters
– but, more are still needed.
Companies from any sector of the
industry are welcome to join the
campaign, promote and showcase
fenestration.
Inclusion is free, but the
organisation wishing to be involved
will be asked to commit by
pledging its support to promote
the campaign: displaying the logo,
supporting social media efforts,
providing marketing collateral in
line with the needs of the campaign,
enthusing employees, suppliers
and customers to support and
become advocates of the campaign,
and more importantly provide
genuine support to youngsters and
newcomers entering the industry
by giving them the tools to learn,
train and become professional at
their job.
20 » JUN 2018 » CL EARVI E W- UK . C O M
The main promoter of the
campaign is GQA Qualifications,
the fenestration and glazing
industry awarding body. GQA
has long campaigned to see
more youngsters join the
industry and create a generation
of qualified and skills workers
– e