INDUSTRYNEWS
CONSUMER SURVEY PROVIDES USEFUL INSIGHTS
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THE GGF RECENTLY commissioned an independent consumer survey and the final results have revealed some useful insights for the Federation and its Members .
The Survey conducted by One Poll was sent to 2000 homeowners across the UK who were asked 18 questions covering a range of topics including energy efficiency , competent person schemes and consumer codes . On the release of the survey results , James Lee , GGF Director of Marketing and Communications said , “ With all the work the GGF is doing to help consumer facing Members , it seemed logical for the GGF to survey consumers to understand and evaluate their views and opinions . The results have proved both insightful and encouraging .”
A selection of the headlines from the survey are listed below :
ENERGY EFFICIENCY
• 37 % are surprised to find that 23 % of heat energy in the home is lost through inefficient windows and doors
• 51 % of those surveyed say that knowing 23 % of heat energy in the home is lost through inefficient windows and doors , makes them consider installing new windows and doors
• 54 % of homeowners have energy efficient windows and doors installed
• Almost 75 % would consider energy efficient windows and doors important when buying a new home
CONSUMER CODE
• 30 % said they have referred to a consumer code when making a purchase .
• 53.5 % said they haven ’ t yet referred to a consumer code but would do in the future .
• 58 % said that knowing a company ’ s ‘ Consumer Code of Conduct ’ had been approved by a Government-backed body such as the Chartered Trading Standards Institute would influence their purchasing decision
• Only 17 % said they have never heard of a consumer code
GENERAL CONSUMER VIEWS
• 62 % have heard of a Competent Persons Scheme
• Energy saving tops the list of reasons why homeowners would install new windows , at 35 %; 25 % say money saving is their first priority , 14 % want to keep out noise
• 29 % of homeowners will consider making home improvements in the next 18 months
• Of those considering making home improvements in the next 18 months , top of the list of considerations is new windows at 33 %
• 58 % of homeowners distrust glazing / home improvement companies who contact them unsolicited
http :// www . ggf . org . uk
WOMEN IN INDUSTRY
All are welcome
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SAMANTHA HILL , currently Marketing Manager at Thermoseal Group , has worked in various marketing and public relations roles , both in-house and within agencies , and has now been part of the team at Thermoseal Group for over 10 years . During her time with the company , she has been fortunate enough to be part of the continual growth and development of the business .
Samantha explains ,“ At the time I joined the business , I would never have believed that I ’ d have been here all these years later ( especially since my aspiration from school was to be a forensic scientist !) but there has been a great deal of scope in my role and there always seems to be something new and exciting to be part of .
‘ one of the main reasons I have loved working here is the people in the industry as a whole ’
“ At first , the role was easy in that we were in the fortunate position of gaining new business in the wake of key UK competitors who ceased trading . Then , when we began to manufacture warm edge spacers and face stiff competition in the UK and export markets , the role has become more and more challenging but at the same time fun and rewarding .”
When asked about the challenges and opportunities for women in the industry ,
Samantha said , “ I really do forget that I ’ m female when it comes to work . I think more of myself as a person with a job to do but who also needs to enjoy what I do . I have to say though , one of the main reasons I have loved working here is the people in the industry as a whole . My first week here , I went out to see customers and got on like a house on fire . If they read this they will know who they are ! It wasn ’ t long before I then went on to meet more and more of the industry and what a fantastic group of people ( male and female )!”
Samantha added , “ There does seem to be more women coming into the industry and from my experience , I ’ d say that all are welcome . In marketing , this is a great industry for anyone who has the skills to do the job and is prepared to work hard as it can sometimes be an uphill struggle to convince people of the true value of marketing and general communications .”
CLEARVIEW-UK . COM » JUN 2017 » 29