Clearview National June 2016 - Issue 175 | Page 33

FIT SHOW 2016

FIGHTING FIT
»»TruFrame returned from the
FIT Show with over 200 carefully
collated and pre-qualified sales
leads, while they cemented
relationships with existing
customers and launched their
new Refine™ and Endurance®
door product ranges with
considerable interest.
The new Refine™ product
range caused quite a stir and
over 1,000 brochures were
picked up by stand visitors
eager to look at the next
generation of fully mechanically
jointed windows and doors,
manufactured with the care
and detail that TruFrame have
become renowned for. A
dedicated production line is
now in place and orders for
the product were received the
Friday after the show and have
continued to flow in since.

Other highlights of the show
from TruFrame included their
new Endurance® door range,
which they believe represents
technically the best solid
timber core composite doors
in the UK market at present.
The range boasts 16 colours
and woodgrains inside and
out, along with their unique
RockFoam technology to the
base of the door slab, to prevent
water ingress and ultimately to
stop the risk of de-lamination.
The TruFrame marketing
team were also represented
on the stand with visitors able
to book 30 minute slots to
have a quick marketing audit
and the opportunity to start
a live project on the stand
through two Apple iMac’s. The
Double Glazing Network was
also promoted on the stand

with additional daily seminars
running, hosted by TruFrame’s
digital partner ICAAL. Indeed,
three new customers signed
up to this online marketing and
lead generation network at the
show and another two are in the
final stages of signing up for 12
months.
David Firmager, managing
director of TruFrame,
commented: ‘We had an
exceptional show and our stand
fully reflected the way in which
we carefully manufacture and

cleverly market our products in
this industry. With new products
in the form of Refine™ and
Endurance® doors, along
with our impressive marketing
credentials, we’re now setting
the standard as the uPVC
frame manufacturing partner of
choice, with robust value added
benefits.’
See the ‘Complete Package’
video on TruFrame’s YouTube
channel or follow @TruFrame
on Twitter

ON CLOUD NINE AT FIT SHOW
»»Digital innovators, The Consultancy,
once again teamed up with industry leader,
Solidor, in order to meet a tight deadline and
introduce a range of online offerings at the
FIT show 2016.
With the fenestration and glazing industry
constantly evolving, and the need to
modernise systems becoming a necessity,
it made sense that Solidor would call on the

industry’s digital specialists to do the work,
knowing that it was eager to advance its
systems to the next level.
Richie Thornton, Director of The
Consultancy said, “We’ve been working with
Solidor for many years now, having created
its first door designer back in 2013.
“The relationship we have with the
company is one that is very successful and
works very well.
“We enjoy helping companies reach their
true digital potential and Solidor, in particular,
has really raised the bar with its new mobile
responsive door designer.”
Solidor customers will have noticed a
change to The Cloud with a brand new
‘Marketing’ section. This includes videos to
be used on Solidor customers’ websites,
Solidor and Residor brochures, frequently
asked questions, as well as user guides,
such as an ordering guide and an ancillaries
order form.
In addition to the The Cloud, The
Consultancy has also developed and

designed a brand new bespoke mobile
responsive door designer for the company.
The designer includes new additions to the
Solidor collection, such as two brand new
colours, six brand new door styles, as well
as new glazing options.
In addition to updating the collection, the
retail designer has also had a full aesthetical
face lift, as well as a full mobile responsive
update, making designing a Solidor as
simple as possible for all customers, on all
devices.
Chris Chapman, Commercial Director for
DW3 said, “We really value the relationship
we have with you guys and enjoy t he
working relationship we have with The
Consultancy.
“I’d just like to thank the team for the
hard work they put in to the project, the
understanding of our aims and in helping us
get the finished project rolled out in time for
the FIT show.”
www.theconsultancy.co.uk

C L E A RV I E W-U K . C O M » J U N 2016 » 33