Clearview National June 2016 - Issue 175 | Page 31

FIT SHOW 2016

BUSY TIME AT FIT SHOW

Milwood was looking forward to adding new resellers to its ever expanding
national network of trade partners following a successful FIT Show in Telford.
»»The team, exhibiting for the first time
at the event, showcased the company’s
innovative kit-form carports, canopies and
veranda systems. Several systems were on
display for potential resellers to see, test and
discuss. Along with a ‘golden hot tub canopy
centrepiece’ provided for the exhibitor
champagne reception, the highlight of the
show for Milwood was the launch of its new
Simplicity Alfresco veranda system.
Mark Bayley, marketing manager, said: “It
has been designed with one of the glazing
industry’s leading product designers so is
stylish as well as easy to install. Cabling
can be added for heating, lighting or sound
systems without exposing any unattractive
wires thanks to the aluminium easy-fix
profiles.” The Simplicity Alfresco has a
variable pitch system unlike many competing

products and combined with a massive 6m
span between posts ensures customer’s
views are never compromised.
Operations manager Kevin Horne said the
company had ‘literally hundreds of visitors’
to its stand. He said: “It’s great to see the
industry so buoyant and we had a lot of
interest in the Simplicity Alfresco.
“The stand gave us the opportunity
to meet potential resellers and for them
to see the quality of our systems as well
as being able to demonstrate our online
quoting system where resellers can create
a professional and detailed customer quote
in just a few minutes. We look forward to
adding new resellers to our ever expanding
national network of trade partners.”
All extrusions are held in stock to 6m
lengths and are tailored to fit individual

customer requirements. Products are
supplied direct to the trade – window, door
and home improvement companies - and
Milwood offers full marketing support to
customers, including services such as
providing unbranded promotional material,
creating web pages and lead generation. The
systems have a 25-year life expectancy and
ten-year guarantee and the smaller systems
can be installed in a day.
Mark added: “It’s all about good quality
and reputation. Price is important of course
and we are extremely competitive on that.”
He added that the UK was “waking up to
outdoor living,” particularly householders
who took pride in their gardens and wanted
to enjoy them in all weathers.
www.milwoodgroup.com

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