CONSERVATORIES & SOLIDROOFS
The ‘ buzz ’ of bespoke
»»‘ BESPOKE ’ IS ONE OF THE BUZZ words of the industry , with consumers wanting something which appears to have been designed specifically for their needs .
It ’ s no longer enough to offer a one-sizefits-all solution to the conservatory market , as traditional conservatory products continue to decline and the booming extension market demands more flexible roofing solutions . Yet neither is it possible to offer every consumer a unique solution . However , with the right range of products , installers can help their customers make tailored choices which meet their specific needs ; whether that be in appearance , thermal performance , natural light , or a combination of all three .
Synseal Group ’ s conservatory range has grown over the last few years to also include the Stratus thermal lantern roof , Celsius Solid Roof , and most recently the versatile variable pelmet option , which gives the much-desired internal orangery look quickly and easily .
While K2 and Global , Synseal ’ s traditional conservatory roof systems , remain two of the most popular in the market , the company ’ s roof fabricators are also adopting Stratus and Celsius Solid Roof to help installers offer more choice to consumers , and to create an unrivalled extension offer .
Head of Marketing at Synseal Group , David Wigley , said :
“ Consumers have responded really well to our latest roof products and we ’ ve seen some very impressive residential extensions via our fabricator customers and on our social media channels which demonstrate the need for products which suit extensions as well as conservatory renovations .
“ While our Celsius Solid Roof product was designed to offer unparalleled thermal performance when retrofitting old , glazed and polycarbonate conservatory roofs , we have also seen it being used creatively for new extensions and even commercial walkways . The flexibility of the design has meant it ’ s easily adapted for all kinds of applications , and so installers don ’ t just sell it as a renovation product .”
This degree of flexibility and choice is something that is vital for installers to offer today ’ s savvy homeowners . Equally important for Synseal Group , however , is designing conservatory roof products which are simple and straightforward to install , focusing not only on the needs of homeowners but also in reducing time on site for installers with benefits like the internally fitted , single bolt fitting on the Global roof .
Matt Williams , Synseal ’ s Conservatory Roof Field Technician , said :
“ I spend most of my time out in the field with installers and fabricators , giving me a real-world insight into consumer choices and the decision process from both the installer and homeowner points of view . Thermal efficiency , speed of install , versatility and the aesthetic finish of products are considerations spoken of most often – all of which feature in our entire roof solutions .
“ Offering first fit installations to our customers has proven to be successful in driving product confidence through the supply chain . Creating the best products with fewer components and stages to completion is really important . I often find installers commenting on how remarkably quickly our Celsius Solid Roof goes together , compared to more timeconsuming skeletal systems they have used in the past .
“ Our Celsius Solid Roof has also evolved year on year , with new product features like an improved hip and ridge capping suite , the variable internal pelmet system , and a fixed , flush vent option using our WarmCore technology . This has received high praise from installers because it ’ s really simple to install alongside the easy tiling method , and the end skylight offers an increased light percentage than an equivalent size opening vent .”
“ The Stratus lantern roof has also been really well received along the whole supply chain and I hear a constant stream of positive feedback from fabricators on the speed and ease of fabricating Stratus . Installers also favour the simplicity of the product which has been designed with fewer components than most lantern systems , therefore speeding up installation time .
“ While we are seeing fewer traditional style conservatories these days , our new variable pelmet system is enabling greater confidence and ease in creating more complex designs and we ’ re challenging customers to utilise this product to expand design options with P-shaped and stretch front Victorians , which are becoming increasingly common and are now more easily achieved .
“ With the variable pelmet compatible with our K2 , Global and Celsius Solid Roof systems , it ’ s easy to create a mock orangery feel even on designs with varying valleys and pitches , without the hefty orangery price tag . It ’ s been designed with installers in mind , arriving to site pre-cut to size , compatible with all our roof systems , and the filmed glass reduces the need for additional components , allowing the fitter to install the pelmet in record time .”
www . synseal . com
60 » JUL 2018 » CLEARVIEW-UK . COM