Clearview National July 2018 - Issue 200 - Page 36

PROUD SPONSOR OF DOORS & WINDOWS DOORS&WINDOWS Brightening up your offering… with 16 colourways now ex-stock Always adapting quickly to industry trends, VEKA now has a fantastic 16 colour combinations available from stock, including the increasingly popular Anthracite Grey Smooth. » » MARKETING DIRECTOR DAWN Stockell tells Clearview how she thinks the industry-leading systems supplier continues to lead the way in lamination… VEKA has a 29-strong colour offering and we’re making more and more of the most popular shades available from stock. The Anthracite Grey Smooth foil option from VEKA’s well known Variations collection, has a ‘flat’ finish - unlike the realistic woodgrain options - that makes it perfectly suited to projects that demand the look of aluminium, with all the benefits of PVC-U. With the continuing growth of the Vertical Slider market, VEKA Group has also now made Cream and Anthracite Grey available for VEKA and Halo VS systems ex-stock. Adding more colours to our ex-stock offering is a good illustration of VEKA’s ability to anticipate – and react flexibly to – trends in the current market. We’re continuing to make significant investment in our lamination department because we know that it’s the biggest growth area in our industry and colours are a valuable way in which our customers differentiate themselves and secure more sales. We have the capacity to support new and existing customers with a huge number of colour and woodgrain options, backed up by a reliable level of service, and swift delivery. In fact, a large proportion of the £5M we plan to invest in the VEKA plant this year, will be focussed on our lamination department. We’ve recently acquired a building adjacent to the existing VEKA HQ which will allow the current 380,000 sq ft site to expand by a further 40,000 sq ft and enable us to potentially increase lamination capacity by 36 » JUL 2018 » CL EARVI E W- UK . C O M a staggering 50%. We’ll be adding an additional foiling line, a new flexible line for small runs and automated colour changing stations, to ensure we offer our customers the level of service they deserve, in such a competitive market. When it comes to production, we currently outperform the industry average, with 39% of profile sales now foiled. 2018 will see 10,000,000 metres of VEKA Group profile laminated as our customers strive to meet the growing demand for colour in the domestic and commercial sectors. The combination of ex-stock availability of the most popular colours, and four weeks on some of the emerging options provides a flexible service. Minimum order quantities remain unchanged at one pack, allowing fabricators to meet one-off orders without being penalised financially or left with excess unused stock. As a large, and long-established company, VEKA is proud to be light footed and adaptable to changing market trends. As demand grows in specific areas (such as smooth greys) VEKA is constantly developing ways to help customers capitalise each opportunity, such as our Imagine Bi-Fold Door with Grey Profile. This was extremely well received at the FIT Show, and is just another example of VEKA’s reluctance to rest on its laurels. We’re always working on the next big thing for our customers. In the face of a relatively flat market, the whole team here at VEKA are proud to be part of a Group that will continue to invest in order to see our partners succeed.