Clearview National July 2018 - Issue 200 | Page 36

PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
Brightening up your offering…
with 16 colourways now ex-stock
Always adapting quickly to industry trends, VEKA now has
a fantastic 16 colour combinations available from stock,
including the increasingly popular Anthracite Grey Smooth.
» » MARKETING DIRECTOR DAWN
Stockell tells Clearview how she thinks the
industry-leading systems supplier continues to
lead the way in lamination…
VEKA has a 29-strong colour offering and
we’re making more and more of the most
popular shades available from stock. The
Anthracite Grey Smooth foil option from
VEKA’s well known Variations collection, has
a ‘flat’ finish - unlike the realistic woodgrain
options - that makes it perfectly suited to
projects that demand the look of aluminium,
with all the benefits of PVC-U.
With the continuing growth of the Vertical
Slider market, VEKA Group has also now
made Cream and Anthracite Grey available for
VEKA and Halo VS systems ex-stock.
Adding more colours to our ex-stock
offering is a good illustration of VEKA’s ability
to anticipate – and react flexibly to – trends in
the current market.
We’re continuing to make significant
investment in our lamination department
because we know that it’s the biggest growth
area in our industry and colours are a valuable
way in which our customers differentiate
themselves and secure more sales. We have
the capacity to support new and existing
customers with a huge number of colour and
woodgrain options, backed up by a reliable
level of service, and swift delivery.
In fact, a large proportion of the £5M we
plan to invest in the VEKA plant this year, will
be focussed on our lamination department.
We’ve recently acquired a building adjacent
to the existing VEKA HQ which will allow
the current 380,000 sq ft site to expand
by a further 40,000 sq ft and enable us to
potentially increase lamination capacity by
36 » JUL 2018 » CL EARVI E W- UK . C O M
a staggering 50%.
We’ll be adding an
additional foiling
line, a new flexible
line for small runs
and automated colour
changing stations,
to ensure we offer our
customers the level of service
they deserve, in such a competitive market.
When it comes to production, we currently
outperform the industry average, with 39%
of profile sales now foiled. 2018 will see
10,000,000 metres of VEKA Group profile
laminated as our customers strive to meet the
growing demand for colour in the domestic
and commercial sectors.
The combination of ex-stock availability
of the most popular colours, and four weeks
on some of the emerging options provides a
flexible service. Minimum order quantities
remain unchanged at one pack, allowing
fabricators to meet one-off orders without
being penalised financially or left with excess
unused stock.
As a large, and long-established company,
VEKA is proud to be light footed and
adaptable to changing market trends. As
demand grows in specific areas (such as
smooth greys) VEKA is constantly developing
ways to help customers capitalise each
opportunity, such as our Imagine Bi-Fold
Door with Grey Profile. This was extremely
well received at the FIT Show, and is just
another example of VEKA’s reluctance to rest
on its laurels. We’re always working on the
next big thing for our customers.
In the face of a relatively flat market, the
whole team here at VEKA are proud to be
part of a Group that will continue to invest in
order to see our partners succeed.