Clearview National July 2018 - Issue 200 - Page 34

PROUD SPONSOR OF DOORS & WINDOWS DOORS&WINDOWS SHOWROOM OF THE MONTH Essex-based Hainault Home Improvements has won the coveted Solidor Showroom of the Month Award, with its newly expanded composite door display. » » FOR NEARLY 10 YEARS OF ITS 26- year history, Hainault Home Improvements has been a Solidor customer, enjoying considerable growth in composite doors; now amounting to ten units a week. Located just outside Chigwell, the company is actively engaged with a Google Adwords campaign, has the Solidor Door Designer integrated within its website and also generates considerable referrals for new entrance doors through proactive work. Its shared values and ratings on Google, Facebook, All Checked and HomePro are all cited as outstanding. Hainault Home Improvements is also an installer of The Residence Collection and is re-developing the existing showroom to take account of R2, R7 and R9 designs. Gareth Busson, head of sales and marketing at Solidor commented: “Hainault is yet another example of the benefits of creating a strong consumer environment for the sales of a Solidor. With our marketing tools, including the Door Designer, they’ve been able to build a strong business in the Chigwell and Hainault areas, and have built an outstanding reputation in the eyes of their customers.” £299 PATIO DOOR PROMOTION » » TRUFRAME HAS LAUNCHED A promotion offering white two-pane Liniar Modlok™ patio doors for £299 (unglazed and up to 2,100mm x 2,100mm in size) and delivered within five working days. In addition, TruFrame is also offering two-pane patios foiled both sides, with chrome or gold furniture, for just £385. The Liniar patio door benefits from the patented ModLok™ system, which is a combined reinforcement and multi-point locking system designed specifically for this door, along with anti-lift features to the external sash for enhanced security. Designed with a unique ‘air glide’ operation, the door also boasts an 8-wheeled opening system, which provides greater stability, long-term performance and smoother running compared to other 2-wheeled systems. Like all the uPVC frames manufactured by TruFrame, these patio doors are processed using the £multi-million state-of-the-art machinery recently commissioned at their factory, whilst also benefitting from the company’s unique 4-step hand finishing process. ‘outstanding value’ David Firmager, managing director of TruFrame commented: “The £299 patio door promotion is the first time we’ve looked at sales promotion opportunities for some years. We believe this represents outstanding value when you consider the exceptional quality of our frames.” Further success with a stronger proposition » » INSTALLATION companies are now joining Residor by the week, as they seek what’s arguably the most secure mid-market GRP composite door from Solidor Group, with the added backing of world- class logistics, OTIF levels and marketing support. Boasting on time in full deliveries in just five days and with OTIF levels currently in excess of 99%, customers know that when they order a Residor, they can already plan the installation schedule with complete confidence. Residor is believed to be the only mid-market GRP door that’s offered with Ultion as standard, along with a double-thickness 3.6mm external door skin, complying to the latest PAS 24 standards. With nine distinct door designs, six standard colours plus a further 250 special RAL colours and a wide hardware range. Recently the company has also introduced a consumer facing online Door Designer tool, 34 » JUL 2018 » CL EARVI E W- UK . C O M designed to close more sales and with Residor Cloud, there’s also the back-end functionality that allows for online quotations and ordering. It’s not only Solidor customers that are embracing the Residor GRP composite door, but other companies are moving over from existing suppliers with the knowledge that they are dealing with a world-class operation that’s helped fuel the incredible success at Solidor.