Clearview National July 2017 - Issue 188 | Page 75
FIT SHOW 2017
ROOF LANTERN DEMOS STOP
VISITORS IN THEIR TRACKS
» » Made for Trade ensured its
all-aluminium Korniche roof
lantern took centre stage at FIT
Show 2017. Korniche orders
have continued to grow month
on month since its release,
and Made for Trade’s in-house
design team now has a thermally
broken super slimline roof vent
and custom cill profile due to go
into production this year.
The company has also just
launched an updated website
www.korniche.co.uk and it
is being upgraded with the
KwikQUOTE estimating tool for
trade customers.
Following the Korniche
roof’s first unveiling at the 2016
FIT Show, the feedback and
enthusiasm for the roof lantern
has been ‘incredible,’ says Made
for Trade. The business worked
tirelessly through to the end of
2016, polishing the design and
getting the Korniche ready for
full production which began in
January this year.
The 2017 FIT Show was a
great opportunity to put the
Korniche under the spotlight and
provide the all-important ‘proof
of the pudding’ for a recent
Korniche advertising campaign.
Made for Trade’s Bradley
Gaunt explained: “Advertising
is only as good as words
and pictures so it was very
important to use this opportunity
to physically underline the
Korniche’s unique selling points,
and in particular the speed of
fit. To achieve this we designed
a stand allowing a transparent
approach to the product and
our build demonstrations
really hit home just how easy
and manageable a Korniche
Aluminium Lantern is to fit. We
are very proud of the design and
engineering that has gone in
to the Korniche’s development
and wanted to ensure this came
across clearly and was fully
understood by FIT show visitors
and installers.”
Three demonstration
installations every day at the
show literally stopped people
in their tracks. They gathered
around the stand to watch the
installation of a 1.5 x 1 metre
Korniche, which consistently
improved to a staggering five
minutes and 55 seconds by the
last day of the show.
Following the build, visitors
were encouraged to get up
close and personal with the just
completed demonstration model
to see how precision fabrication
ensures accuracy as well as
speed of fit.
Made for Trade also
demonstrated displayed
cutaways and development
to final product sample
components, allowing visitors
insight into why the Korniche
makes on-site installations so
easy and the reason the product
is strong, robust and secure.
Two vertically hung lanterns
and a 5 x 3.5 metre overhead
lantern were also shown on the
stand.
Chris Wann, Business
Manager, said: “The roof is
getting a great deal of interest
from builders involved with
timber garden rooms as a
wooden looking alternative at a
much easier to swallow price.
These customers also demand
a high end external finish as
often a lantern will be visible
from a first-floor window. Our
purpose made top cappins
provide exactly that, a refined
architectural contemporary look
which is a million miles away
from systems thrown together
from a conservatory roof parts
bin.”
For more information, contact
[email protected]
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