Clearview National July 2017 - Issue 188 | Page 75

FIT SHOW 2017 ROOF LANTERN DEMOS STOP VISITORS IN THEIR TRACKS » » Made for Trade ensured its all-aluminium Korniche roof lantern took centre stage at FIT Show 2017. Korniche orders have continued to grow month on month since its release, and Made for Trade’s in-house design team now has a thermally broken super slimline roof vent and custom cill profile due to go into production this year. The company has also just launched an updated website www.korniche.co.uk and it is being upgraded with the KwikQUOTE estimating tool for trade customers. Following the Korniche roof’s first unveiling at the 2016 FIT Show, the feedback and enthusiasm for the roof lantern has been ‘incredible,’ says Made for Trade. The business worked tirelessly through to the end of 2016, polishing the design and getting the Korniche ready for full production which began in January this year. The 2017 FIT Show was a great opportunity to put the Korniche under the spotlight and provide the all-important ‘proof of the pudding’ for a recent Korniche advertising campaign. Made for Trade’s Bradley Gaunt explained: “Advertising is only as good as words and pictures so it was very important to use this opportunity to physically underline the Korniche’s unique selling points, and in particular the speed of fit. To achieve this we designed a stand allowing a transparent approach to the product and our build demonstrations really hit home just how easy and manageable a Korniche Aluminium Lantern is to fit. We are very proud of the design and engineering that has gone in to the Korniche’s development and wanted to ensure this came across clearly and was fully understood by FIT show visitors and installers.” Three demonstration installations every day at the show literally stopped people in their tracks. They gathered around the stand to watch the installation of a 1.5 x 1 metre Korniche, which consistently improved to a staggering five minutes and 55 seconds by the last day of the show. Following the build, visitors were encouraged to get up close and personal with the just completed demonstration model to see how precision fabrication ensures accuracy as well as speed of fit. Made for Trade also demonstrated displayed cutaways and development to final product sample components, allowing visitors insight into why the Korniche makes on-site installations so easy and the reason the product is strong, robust and secure. Two vertically hung lanterns and a 5 x 3.5 metre overhead lantern were also shown on the stand. Chris Wann, Business Manager, said: “The roof is getting a great deal of interest from builders involved with timber garden rooms as a wooden looking alternative at a much easier to swallow price. These customers also demand a high end external finish as often a lantern will be visible from a first-floor window. Our purpose made top cappins provide exactly that, a refined architectural contemporary look which is a million miles away from systems thrown together from a conservatory roof parts bin.” For more information, contact [email protected] J UL 2 0 1 7 7 5