Clearview National July 2017 - Issue 188 | Page 71

FIT SHOW 2017
INSTALLER PROGRAMME GRABS THE LIMELIGHT
Epwin Window Systems launched its Excellence as Standard installer programme
at FIT 2017 and the impressive sign up rate reflects the value it will give
to member businesses. Over 100 businesses took the pledge before and at
the show and the number has continued to increase in the time since.
» » Excellence as Standard is designed to
promote excellence amongst extruders,
manufacturers, installers and partners
across the window and door industry. The
programme advocates excellence at every
stage of the project – from manufacturing
through to the installation in a consumer’s
home. Installers who are part of the
programme will be demonstrating they
are committed to raising standards across
the industry and delivering an outstanding
customer experience.
The programme was the centrepiece
of the Epwin stand at FIT where a wealth
of launch activities took place. A series of
masterclasses were held on all three days of
the show, giving installers information on the
programme and providing an insight into its
benefits. The #takethepledge hashtag helped
to spread the word about the programme
both in the exhibition halls and further afield.
And throughout the show, Epwin team
members were on hand to talk installers
through the programme and sign them up.
The interest that Excellence as Standard
attracted at FIT is a reflection of a
programme that is the most comprehensive
ever devised. The core aim of the programme
is to enhance loyalty and trust between both
fabricators and installers along with their
homeowner customers by providing clear,
recognisable and measurable standards for
service and product quality. Excellence as
Standard membership will also give installers
training and development opportunities
plus access to the Excellence as Standard
Academy.
These benefits reflect installers’ quest for
excellence that Sharn Samra, Epwin Window
Systems’ Marketing Director, says was
evident from their research. “Our research
found that most installers place a very
high emphasis on personal development
and enhanced reputation amongst their
customers as they know that these elements
are crucial to future growth,” she says.
Alongside the training and development
opportunities, Excellence as Standard
members will have access to leads,
marketing and business support
from approved specialist
partners.
Distinct branding and marketing materials
have been developed for Spectus, Profile 22
and Swish installers to ensure Excellence as
Standard members are clearly distinguished.
This includes van livery, showroom POS,
literature and workwear as well as listings in
the Excellence as Standard directory.
Epwin is working in partnership with
FENSA on the programme and members
will receive a card that is co-branded with
FENSA and Excellence as Standard as part
of their membership package. Jon Vanstone,
FENSA Director says: ”We are delighted to
be working in collaboration with the Epwin
Group. FENSA is continually looking for
ways to enhance its service offering on the
compliance front to make things simple for
installers. This new partnership represents a
fantastic strategic opportunity for our leading
brands to leverage value for the benefit of our
members and clients.”
Sharn added: “Excellence as Standard is
so much more than a conventional registered
installer programme and the reaction from
both installers and fabricators shows that it is
just what the industry needs.”
Sharn concluded: “We believe Excellence
as Standard will re-define the benchmark in
the home improvement industry and the sign
up rate to date proves there’s a real appetite
for quality. I would urge any installer who
shares our commitment to driving standards
and success to take the pledge and join
us today for the start of a very exciting
journey.”
www.excellenceas.co.uk
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