Clearview National July 2017 - Issue 188 | Page 22

INDUSTRYNEWS
CELEBRATING
SUCCESSFUL FIRST
YEAR WITH OPEN DAY
» » ERC TESTING, THE LEIGH
based test house set up in 2016 to
facilitate testing of window, doors
and safety glass, recently opened
its doors to visitors keen to get a
greater understanding of the types
of testing that take place and
learn more about what each of the
tests involve.
Mike Hackett, Test Laboratory
Manager, explains: “The Open
Day was the perfect opportunity
for us to dispel the myths about
product testing.
“When customers are putting
products in to be tested, it can
be quite daunting, but we talk
through each process so they have
a full understanding of what is
taking place with an aim to taking
the stress out of the situation.
“We have tested a variety of
doors and windows manufactured
using PVCu, aluminium or
timber. Main tests include weather
testing (air, wind & water),
security testing to PAS 24: 2016,
and other operation tests. Safety
glass testing may include impact
testing (EN 12600), fragmentation
testing (EN 12150-1) and 4-point
bend testing EN 1288-3).
“As a test house, we are a new
name in the industry, but I’ve
been in the fenestration industry
for 30 years now so have a good
understanding of products and
production processes and my
colleague Pete for 17 years, which
definitely helps as we are able to
see it from the customers’ side of
things.”
Pete Fradley, Test Laboratory
Technician, continues: “The
feedback we’ve received to date
has been extremely positive in
terms of our product knowledge
and the way we communicate
each process. Another huge
plus for us is our location, as
the laboratory is located in
Leigh, Lancashire to allow easy
motorway access for clients not
only in the North but also based
in South, together with those in
Ireland & Northern Ireland.
“When we’re not carrying
out the actual tests or writing
up the reports, we spend time
researching and developing what
we do to ensure we are keeping
up to date with any market
changes. We’re pleased that ERC
Testing has had a fantastic first
year and we’re looking forward
to building on that success and
our reputation in the years to
come.”
www.erc-testing.com
22 » JUL 2017 » CL EARVI E W- UK . C O M
Partnership brings
timber alternative to
UK trade counters
» » IN ITS BIGGEST EVER
distribution deal, Composite
Wood Company has joined
forces with Eurocell to put its
timber alternative decking,
fencing and balustrade into all
of Eurocell’s 170 trade counters
covering the UK.
The partnership kicked off
at FIT Show 2017, where the
two companies’ stands were
opposite each other. Visitors
saw the stunning Composite
Wood products that can be
ordered now at Eurocell trade
counters.
“Composite Wood decking
and fencing is an exciting
addition to Eurocell trade
counters. For installers,
it’s fast and easy to fit, and
homeowners love having a
natural wood feel without
the hassle of maintaining it,”
says Lee Robinson, Senior
Product Category Manager at
Eurocell.
“Composite Wood Company
has invested heavily to develop
the right range and maintains a
consistently high level of stock.
That means Eurocell customers
get quality products, when they
need them.
“We see huge potential
for Eurocell customers to
win business with this range.
Composite Wood Company
has already demonstrated
impressive demand from
homeowners with a G Award-
winning retail campaign. There
are already more than 13,000
fans on the Composite Wood
Company Facebook page.”
To help customers make the
most of the boom in outdoor
living using Composite Wood,
Eurocell’s comprehensive sales
and marketing tools were also
on display. New POS material
includes a Composite Wood
sample board and brochure, so
customers can easily select the
components they need for each
job. Materials will be delivered
direct to site within seven days
of ordering.
Composite Wood Company
is running a series of training
sessions for Eurocell, covering
the whole of the UK. Lee says:
“Branch staff will be able to
show Eurocell customers how
easy the decking, fencing and
balustrades are to fit together,
and to help with enquiries
about the range.”
Tony Pratt, Sales Director at
Composite Wood Company,
adds: “Offering Composite
Wood products through
Eurocell Trade Counters is a
fantastic opportunity to further
develop our supply to the
trade. The Composite Wood
Company team is looking
forward to developing great
working relationships with all
Eurocell branches.”
compositewoodcompany.co.uk