Clearview National July 2017 - Issue 188 | Page 15

PROUD SPONSOR OF INDUSTRY NEWS INDUSTRYNEWS T: 0800 169 2034 E: [email protected] W: www.bhamdoors.co.uk Installer support offering gets rebrand Start the week with Clearzine. Network VEKA has announced the next phase in its evolution, rebranding as Independent Network. » » BUILT ON A SOLID 20+ year heritage as a leading network of the UK’s most trusted independent installers, Network VEKA invested significantly in consumer research to identify opportunities to better connect with consumers. The research confirmed that the Network VEKA ‘recipe’ is fully aligned to consumer needs and exactly what they are looking for, however its ‘packaging’ required improvement to better engage with homeowners. Dawn Stockell, Marketing Director for The VEKA UK Group, unveiled the new branding. She commented: “When the organisation formed, the double glazing trade was synonymous with shady salespeople and guarantees that weren’t worth the paper they were printed on. Conversely, our goal has always been to provide ultimate consumer confidence; something that’s been strengthened with each successive support initiative we’ve introduced. “Our ‘recipe’ – our brand purpose and values – remain unchanged. That said, the evolution of our brand identity shows that we are more consumer aware; we know what customers want and we are adapting our communication to better resonate with their needs. We’ve done much to redress public opinion in the industry with our many loyal customers. However, the mistrust that still exists elsewhere makes Independent Network – still powered by VEKA – as relevant as ever!” Working with a specialist consumer research agency together with a leading brand strategy house, Independent Network’s brand identity was honed to promote the trust that consumers place in independent local companies over faceless national corporations. • Every Monday. • Delivered to 14,000 industry emails. • Your weekly news portal. • Mobile-optimised. Prices from Your customers, your news... + VAT £300 @bhamdoors Follow us on Twitter for our latest offers Composite Doors - Entrance, French & Stable Aluminium BiFolding Doors (Smart System) PVCu Doors - Entrance & Patio PVCu Panels Tel: [phone] ● Eurocell Profile ● Fab N Fix Handles ● 5 Day Turnaround ● 29 Different Door Colours ● All Hardware Fire Rated Doors The organisation’s new ‘seal of approval’ style logo proudly reads ‘Independent Network – powered by VEKA’, and member companies were shown mock-ups of how the new branding would translate into marketing materials, both physical and online. Karen Lund, Head of Partner Programmes for The VEKA UK Group, added: “The last few years have seen our best ever sales figures; a doubling in numbers for our affiliate supplier programme; and the remarkable milestone of £1bn in sales since Network VEKA was established. With Independent Network, we aim to achieve truly nationwide coverage, and I look forward to welcoming yet more elite installers into the fold!” www.networkveka.co.uk Now Available - FD30 & FD60 GARAGE DOOR ROLLER SHUTTER AVAILABLE NOW Prices from £300 + VAT @bhamdoors Follow us on Twitter for our latest offers ● Composite Doors ● PVCu Panels ● Aluminium BiFolding Doors ● PVCu Doors Entrance, French & Stable (Smart System) Entrance & Patio ● Eurocell Profile ● Fab N Fix Handles ● 5 Day Turnaround ● 29 Different Door Colours ● All Hardware 0800 169 2034 www.bhamdoors.co.uk [email protected] C L E A RV I E W-U K . C O M » J U L 2017 » 15