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LEAD GENERATION FIRM , Leads2trade , has re-structured its sales department , a move which directors at the company say will further their commitment to building strong relationships with customers .
As part of this , Sandra Jones and Oliver Jennings have been promoted to Account Managers and will be responsible for generating new business as well as retaining existing customers .
Andy Royle , Director at Leads2trade , comments : “ Before we had two roles within sales , a Business Development Manager to attract new prospects and Account Managers who focussed on customer retention . However , with this business model the customer was often dealing with multiple contacts and it wasn ’ t always an effective use of our resources .
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“ Now the responsibilities are shared between Sandra and Oliver , with each customer having a sole point of contact . This is helping to streamline the sales process and further strengthen the level of service we offer to our customers .”
Both Sandra and Oliver previously worked at the company as Team Leaders in Leads2trade ’ s in-house call centre , overseeing a team that qualifies thousands of leads per month , for installers and providers of a range of home improvement products and services .
“ We promote only within the company and Sandra and Oliver are the perfect fit for the Account Manager roles ,” says Andy . “ They have a good understanding of the business and they ’ ve lived and breathed the role from a consumer point of view .”
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Sandra and Oliver ’ s promotions dovetail with the recent appointment of Chris Alexander as Marketing Manager , who will work in tandem with the Account Managers team to generate new consumer leads .
Sandra Jones comments : “ As we increase lead volumes and bring on board new customers it ’ s important for us to be able to offer consistently high levels of
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service and the restructure offers a sustainable business model moving forwards .”
Oliver Jennings comments : “ It ’ s an exciting time at Leads2trade ; significant investments in the business are having a positive impact on customers and has seen us generate record lead volumes .”
www . leads2trade . co . uk
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SUPERTOUCH HAS strengthened its management team with two further strategic appointments . The changes signal an ambitious programme of growth for the Personal Protective Equipment ( PPE ) and Workwear specialist , following the recent appointment of Sarah Bridge as Managing Director .
Stephen Beresford has taken on the role of Strategic Marketing Manager and Mike Boyne has joined as Operations Manager for the UK . The appointments will help drive the commercial development and operational excellence of the business , with both based at the Supertouch National Distribution Centre in the West Midlands .
Stephen will be responsible for leading the marketing team that supports customers across the UK and Ireland . His experience spans
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Mike Boyne
across a number of major brands , including Toshiba and most recently the Co-operative , where he was head of the marketing and corporate affairs function throughout a six year period of transformation and growth .
In his new role as Operations Manager , Mike will oversee logistics in the UK and Ireland . He joins Supertouch from the Yearsley
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Stephen Beresford
Group where he managed the 46,000 pallet cold store operation in Hams Hall , Warwickshire , which serviced the Ocado , Aldi and Lidl contracts .
Commenting on the two new appointments Supertouch Managing Director , Sarah Bridge , said : “ I ’ m delighted to welcome Stephen and Mike to the team . These key appointments reflect our
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commitment to growth in the UK and Ireland , and we will continue to invest in people , facilities and further support our customers .”
Stephen added : “ Supertouch strives for excellence and offers high quality products . Given the rapid growth of the company over the last few years it ’ s a very exciting time to be joining the team I am looking forward to strengthening our brand proposition in this very pivotal market .”
Mike said : “ I am genuinely excited to join Supertouch at this key stage in its growth . The recent business developments and new product introductions are building a strong foundation for the organisation , and I am looking forward to strengthening our logistics and customer service operation further .”
www . supertouch . com
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