Clearview National July 2016 - Issue 176 - Page 48

DOORS&WINDOWS Powerful New Website Launched »»ENDURANCE® DOORS HAS launched a powerful new website at www., which details information on its solid and secure composite doors, offers a powerful Door Designer and is also designed to capture consumer leads for its Preferred Installer network. The new website is particularly well developed for mobile devices with over half the traffic to its website coming from phones and tablets. With the impressive new Door Designer now live, installers and consumers can quickly build door designs in a screen size that maximises the size of the door and when used as a selling tool, this has become a particularly well received development. Product details feature heavily on the website, which includes 16 different door slab and 14 foiled frame finishes, along with details of all the different hardware available, including the market leading ATK 3-Star cylinder. Companies that are part of the Preferred Installer network can also order online through eCloud, the new online portal for all Endurance® Doors customers, while there’s also the facility to get involved in the Masterpiece of the Month promotion. Installation companies not part of the scheme can also apply online. VIDEO PUTS SECURITY IN THE SPOTLIGHT »»VISTA, THE SPECIALIST COMPOSITE door fabricator, has continued its video marketing strategy with the launch of another stylish, high-quality clip promoting its signature XtremeDoor range. Xtreme Door Security Video This latest video focuses on XtremeDoor’s outstanding security credentials, highlighting the innovative Yale five-point locking system, which has 3 dead-bolts, 2 hooks and is fitted with a cylinder guard as standard. The video features Mark Scudder, Sales Manager of Vista’s valued trade client, Everite Windows, explaining why his company chose to offer the XtremeDoor. Mark says: “Yale is a brand we all know and love, and homeowners all know and trust. All my windows have Yale locks, and now I can offer the same on my composite door. The anti-snap, anti-pick, anti-bump, anti-drill barrel gives customers the ultimate in security, and puts us ahead of our competitors. It’s yet another area in which the XtremeDoor excels, and is miles ahead of its main competition.” Yale Sales and Commercial Director, Paul Atkinson, said: “We’re delighted to be associated with Vista. XtremeDoor is known and respected throughout the industry for its uncompromising commitment to security and we’ve been hugely impressed by this highly professional video marketing campaign.” Watch the video at: com/watch?v=cijuEWjssb8 SOFTWARE SPECIALIST FLAGS UP THREE MOST COMMON SALES MISTAKES »»HIGH PRESSURE SALES, ‘too-good-to-be-true’ discounts and not hitting the relevant chord with the end consumer during the sales pitch are three of the most common mistakes made by sales people in the home improvement sector, according to a leading software developer for the window and door industry. Gloucester-based Windowlink has been helping retail companies improve sales conversion rates in the domestic market for over 30 years, through its leading retail applications, Focus and Vector. Managing Director, Mark Dudley, said: “Our presentation, sales and pricing software solutions are helping hundreds of forwardthinking installers across the UK maximise their chances of success in the consumer market. “Dated sales techniques, such as offering huge discounts, pressurising the homeowner 48 » JUL 2016 » CL EARVI E W- UK . C O M to commit to an order, or being unprepared for your sales pitch – they are all regarded as unacceptable by the knowledgeable modern consumer who values transparency and professionalism above all else. “Vector and Focus give salespeople the tools they need to deliver a very different kind of sales pitch – relaxed, friendly, and transparent. Our software turns selling into a collaborative Managing Director, Mark Dudley process – customers design their windows, doors or conservatory/ orangery with the salesperson.”