Clearview National July 2016 - Issue 176 - Page 19

INDUSTRYNEWS LETTER TO THE EDITOR The industry hasn’t had a major product crisis for years, thank goodness. But the industry has a habit of creating its own crises; own goals that knock the industry off-course. »»USUALLY THEY’RE Call for entries for prestigious Awards »»SINCE 1974 THE prestigious National Home Improvement Council (NHIC) Annual Awards have recognised achievement in UK housing and have grown over the years to become highly regarded as the premier event in the home improvement and modernisation sector. Entries are now invited from across the spectrum of housing modernisation projects and associated activities in the following four categories: Energy Efficiency in Local Communities; Gas Safety in Social Housing; Excellence in Roofing; and Aluminium Systems for Windows, Doors and Facades. This year’s main category sponsors are British Gas, National Federation of Roofing Contractors, Gas Safety Trust and Schueco UK. The Awards are also supported by Recticel Insulation. Companies and organisations working in disciplines covered by the award categories can enter a project or projects completed within the past year. In this way they can take advantage of the opportunity to raise the profile of themselves and the many inspirational initiatives that are characteristic of our nation’s outstanding ingenuity in the field of housing. Gary Simcock of the National Federation of Roofing Contractors said: “We have supported the NHIC Awards for over 12 years. It gives us the chance to show how the housing stock of the UK can be improved; provides our manufacturing members with an opportunity to showcase the use of best materials; and enables our contractor members to demonstrate their many skills”. Anna Scothern, Executive Director at the NHIC said: “The NHIC Annual Awards provide a real opportunity for the home improvement industry to showcase its talent for customerfocused innovation and for delivering excellence within UK Homes.” Entry is free and full details can be found at All submissions must be received by the NHIC before 23rd September 2016. Winners will be announced at a special luncheon in Gladstone’s Library, One Whitehall Place, London, SW1 on Thursday 17th November 2016. down to bad practice and reckless cost saving. And matching what others are doing, rather than doing what’s technically correct or sensible. I’m thinking of the disruption, damage and cost of discoloured door panels; of peeling, cracking or bubbling foils; delaminating, warping and bowing composite doors; of pitting peeling hardware, and pinking profiles. The industry recovered from these very public, painful crises. Those who were most involved suffered badly, but when the industry becomes associated with bad quality or bad practice everyone suffers. Buyers take longer to buy and the market slows down. At its worst, the industry’s reputation is tarnished. For decades, buyers associate it with particular problems. Now the industry is sleep-walking into another unnecessary crisis. The mark of a premium quality systems company is designing and developing products with the end market in mind, whether it’s a multistory commercial building, heritage home or new build semi, and designing for the climatic conditions they’ll have to perform in 10, 20 years from now. What does that mean in practice? Well, colour is a big and growing part of the market, so we at Deceuninck engineer our windows and doors to perform perfectly in tomorrow’s warmer world: in the factory, during installation and in long term use. More than one in four windows and doors are foiled or coloured in England & Wales. In Scotland and Ireland, it’s around one in two. On the Continent it’s more than two in three. So how will the windows and doors you’re making and installing work in a hotter tomorrow? White windows and doors won’t be a problem, but foiled and coloured will be. Many will bow, twist and jam in tomorrow’s heat because they’re not made for it. We know because we test our own and our competitors’ products, reinforced as recommended. We test them to destruction in accelerated weathering rooms that expose them to the temperatures they will experience, 10 or 20 years from now. Will the new generation of foiled and coloured mechanically-jointed products survive tomorrow’s climate? Most won’t. Joints will be forced open in hotter temperatures. Engineered for tomorrow does not mean ugly windows and doors you could stand a tank on. Deceuninck’s Heritage Flush Sash looks beautiful and is designed to be outstanding. This industry must make windows and doors for the real world, not the world we’d like it to be. No one gains from a selfinduced crisis. Yours Roy Frost, MD Deceuninck UK & Ireland C L E A RV I E W-U K . C O M » J U L 2016 » 19