Clearview National July 2015 - Issue 164 - Page 83

BUSINESSNEWS ‘Mobilegeddon’ Survivor »»On April 21st Google changed its algorithm to increase search rankings for mobile optimised websites and reduce the rankings of those which aren’t. With millions of businesses now expecting to see a dramatic reduction in web traffic, enquiries and sales, it’s no surprise some internet pundits have dubbed this change ‘mobilegeddon.’ Considering less than 10% of all 15,000 fabricators and installers have a mobile optimised website, this change spelt disaster for the window industry, but Wellingborough based fabricator Astraseal had no need for concern. Prior to April 21st, they teamed up with window industry marketing specialists Purplex and launched a mobile optimised website just as the Google change came into force. Astraseal’s sales and marketing manager, Zachary Nedimovic comments: “The Astraseal website is an important tool for my sales team and when Google announced they were going to change its algorithm, I realised we urgently needed to strengthen our online presence. Purplex recommended we go for a fully responsive website, meaning the site rescales and re-sizes to fit the screen of the device it’s viewed on, providing a better user experience.” One of the key features on the new website is a series of ‘sales engagement’ tools, which allow installers to get a quick bi-fold, sash window or composite door quote. Adi Day, head of digital marketing at Purplex commented: “Sales engagement tools Double Celebration NE&C Windows and Doors is celebrating two notable anniversaries in 2015, marking both a decade in business as well as its first year in a brand new, centralised factory. such as window and door builders increase website response rates by up to 200%, so we recommended Astraseal opt to have one in their site. Installers like them because they can get a quick price comparison and they’ve already generated quality trade leads for Zac and his sales force.” Visitors can find technical information on these products on the Astraseal downloads page, which also includes digital brochures, product certificates, guarantees and installation guides. Established 2004, by husband-and-wife team Ed and Heather Ramshaw, the business grew until early 2014 when they moved to larger premises. Financial Director, Heather explains: “Having previously run two smaller units, it made sound business sense for us to consolidate our operations to a single facility. We took the opportunity to increase capacity at the same time and are thrilled to be celebrating the first anniversary of our move.” Director, Ed Ramshaw comments: “We have worked with The VEKA UK Group for more than four years and during that time they’ve supported and helped us in evolving and expanding the PVCu division of our business. NE&C’s new 16,000 square feet home at Glover Industrial Estate, Washington has contributed to an increase in profitability, with the company’s annual turnover now in excess of £1.3m. Five new job roles have also been created, increasing staff numbers by over 20%. C L E A RV I E W-U K . C O M » J U L 2015 » 83