Clearview National July 2015 - Issue 164 | Page 83

BUSINESSNEWS

‘Mobilegeddon’
Survivor
»»On April 21st Google
changed its algorithm to increase search
rankings for mobile optimised websites and
reduce the rankings of those which aren’t.
With millions of businesses now expecting
to see a dramatic reduction in web traffic,
enquiries and sales, it’s no surprise some
internet pundits have dubbed this change
‘mobilegeddon.’
Considering less than 10% of all 15,000
fabricators and installers have a mobile
optimised website, this change spelt disaster
for the window industry, but Wellingborough
based fabricator Astraseal had no need for
concern. Prior to April 21st, they teamed up
with window industry marketing specialists
Purplex and launched a mobile optimised
website just as the Google change came into
force.
Astraseal’s sales and marketing manager,
Zachary Nedimovic comments: “The
Astraseal website is an important tool for my
sales team and when Google announced they

were going to change its algorithm, I realised
we urgently needed to strengthen our online
presence.
Purplex recommended we go for a fully
responsive website, meaning the site rescales and re-sizes to fit the screen of the
device it’s viewed on, providing a better user
experience.”
One of the key features on the new website
is a series of ‘sales engagement’ tools, which
allow installers to get a quick bi-fold, sash
window or composite door quote.
Adi Day, head of digital marketing at
Purplex commented: “Sales engagement tools

Double Celebration
NE&C Windows and Doors is celebrating
two notable anniversaries in 2015, marking
both a decade in business as well as its first
year in a brand new, centralised factory.

such as window and door builders increase
website response rates by up to 200%, so we
recommended Astraseal opt to have one in
their site. Installers like them because they
can get a quick price comparison and they’ve
already generated quality trade leads for Zac
and his sales force.”
Visitors can find technical information on
these products on the Astraseal downloads
page, which also includes digital brochures,
product certificates, guarantees and
installation guides.
www.astraseal.co.uk

Established 2004, by husband-and-wife
team Ed and Heather Ramshaw, the business
grew until early 2014 when they moved to
larger premises.
Financial Director, Heather explains:
“Having previously run two smaller units,
it made sound business sense for us to
consolidate our operations to a single
facility. We took the opportunity to increase
capacity at the same time and are thrilled
to be celebrating the first anniversary of our
move.”
Director, Ed Ramshaw comments: “We
have worked with The VEKA UK Group for
more than four years and during that time
they’ve supported and helped us in evolving
and expanding the PVCu division of our
business.
NE&C’s new 16,000 square feet home
at Glover Industrial Estate, Washington has
contributed to an increase in profitability,
with the company’s annual turnover now in
excess of £1.3m. Five new job roles have also
been created, increasing staff numbers by over
20%.

www.vekauk.com

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