Clearview National July 2015 - Issue 164 - Page 75

CONSERVATORYEXTRA Why choice matters Steve Jones, Operations Manager for SIG Windows talks exclusively to Clearview about how important it is to consider the options when considering the right conservatory supplier. »»Steve explains: “When it comes to conservatory installations, it’s all about customer choice. Empowered by access to more information, social networks and digital devices, customers today are far savvier than ever before, and are well equipped to find the right products and services to suit their needs. “From solid warm roof conservatories, orangeries and atrium style conservatories, to high performance canopy systems and polycarbonate sheeting - there’s no shortage of conservatory options on the market. This is great news for the customer, but what does it mean for you, the installer? “In order to stay ahead of the game and meet the rapidly evolving expectations of your customers, you need to align yourself to suppliers that offer a range of fabricators. This will help set you apart from other installers and provide you with more opportunities to upsell. “Firstly, you need to take stock of your product offering. When aligning yourself to a supplier, you need to ensure that they can provide a clearly defined and comprehensive range of conservatories from a variety of fabricators. A clear and competitive pricing strategy, together with consistent and reliable lead times is also a must. “Putting your trust in a ‘one-stop-shop’ will reap great rewards. One-stop-shop suppliers such as SIG Windows is not only completely independent, we provide a wealth of choice across leading brands in the conservatory market. Enlisting our services will help maximise your selling power leaving you to do what you do best - and ensure your customers get exactly what they want, and when they want it. “Look out for those suppliers that offer rigid quality assurance checks to ensure all aspects of the quality and condition of the glass and frame are in tip-top condition. Prior to dispatch, every SIG Windows branch follows a detailed checklist to ensure that the conservatory windows and doors are in top quality condition, and more importantly meet the customer’s order specifications. “This QC scheme provides a true ‘fit and forget’ solution, and ensures that projects suffer no delays, no loss of business or profit, and no potential embarrassment or damage to reputation. “So, before embarking on your next conservatory quote, remember that the customer has the power of choice. Make sure you can deliver what they want, and empower your company by making it clear that YOU are the smart choice.” Steve concludes. For further information on SIG Windows, contact 01480 466777 or visit www.sigwindows.co.uk C L E A RV I E W-U K . C O M » J U L 2015 » 75