Clearview National July 2015 - Issue 164 | Page 75
CONSERVATORYEXTRA
Why choice matters
Steve Jones, Operations Manager for SIG Windows talks
exclusively to Clearview about how important it is to consider
the options when considering the right conservatory supplier.
»»Steve explains: “When it comes
to conservatory installations, it’s all about
customer choice. Empowered by access to
more information, social networks and digital
devices, customers today are far savvier than
ever before, and are well equipped to find
the right products and services to suit their
needs.
“From solid warm roof conservatories,
orangeries and atrium style conservatories,
to high performance canopy systems and
polycarbonate sheeting - there’s no shortage
of conservatory options on the market. This is
great news for the customer, but what does it
mean for you, the installer?
“In order to stay ahead of the game and
meet the rapidly evolving expectations of
your customers, you need to align yourself to
suppliers that offer a range of fabricators. This
will help set you apart from other installers
and provide you with more opportunities to
upsell.
“Firstly, you need to take stock of your
product offering. When aligning yourself to
a supplier, you need to ensure that they can
provide a clearly defined and comprehensive
range of conservatories from a variety of
fabricators. A clear and competitive pricing
strategy, together with consistent and reliable
lead times is also a must.
“Putting your trust in a ‘one-stop-shop’
will reap great rewards. One-stop-shop
suppliers such as SIG Windows is not only
completely independent, we provide a
wealth of choice across leading brands in the
conservatory market. Enlisting our services
will help maximise your selling power leaving you to do what you do best - and
ensure your customers get exactly what they
want, and when they want it.
“Look out for those suppliers that offer
rigid quality assurance checks to ensure all
aspects of the quality and condition of the
glass and frame are in tip-top condition.
Prior to dispatch, every SIG Windows
branch follows a detailed checklist to ensure
that the conservatory windows and doors
are in top quality condition, and more
importantly meet the customer’s order
specifications.
“This QC scheme provides a true ‘fit and
forget’ solution, and ensures that projects
suffer no delays, no loss of business or profit,
and no potential embarrassment or damage
to reputation.
“So, before embarking on your next
conservatory quote, remember that the
customer has the power of choice. Make
sure you can deliver what they want, and
empower your company by making it clear
that YOU are the smart choice.” Steve
concludes.
For further information on SIG Windows,
contact 01480 466777 or visit
www.sigwindows.co.uk
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