Clearview National July 2015 - Issue 164 - Page 38

DOORS&WINDOWS A Company to trust, now and in the future »» Phoenix Doors recently unveiled its new, high performance 70mm rebated composite door range, ‘Meridian’. Haydon Stantham sales director tells Clearview how proud the company is of its latest new range and how the product will benefit users. “We are extremely proud of the newest, premium addition to our comprehensive composite door range. The Meridian is a truly niche product for discerning homeowners, which in turn, creates exciting market opportunities for our customers,” says Haydon, “With outstanding performance in all areas, the Meridian door ticks all the boxes for installers and consumers alike. “The 70mm double-rebated door with triple weatherseals and 50mm triple-glazing delivers outstanding weather, energy and acoustic performance, offers the highest specifications in security and A-rated thermal-efficiency and is also manufactured to achieve Secured by Design as standard. “We took the name for the range from the Meridian Wood, which is located next to our manufacturing facility at Bluntisham and introduced a new slogan, promoting it as a ‘Doorway to a greener future’. “With both sustainability and efficiency in mind, we designed the Meridian door to champion the natural environment and use the latest modern materials and manufacturing techniques, giving the door a U-value as low as 1.0W/(m2K). “To further underpin the Meridian door’s credentials we have tested the products to show that it achieves 19% more thermallyefficiency than a 48mm solid timber core composite door and 17% more thermallyefficient than a 44mm traditional timber panelled door. “Part of our commitment to the environment and sustainability, Phoenix Doors has pledged its on-going support of the Meridian Wood through the Woodland Trust and we have sponsored a tree-planting scheme at the site to help ‘preserve and protect’ its future and allow generation after generation to enjoy the trust land. 38 » JUL 2015 » CL EARVI E W- UK . C O M “Alongside a broadening choice for customers, the Meridian door has the added benefit of ease of installation. Because doublerebate doors are easier to install and adjust on site compared to single-rebate doors, fitters will also love them. The double rebate allows for greater tolerances in movement between the door leaf and frame during installation – similar to installing a PVCu panel door.” Haydon adds. The Meridian range delivers versatility and choice including nine styles, all named after tree types and features both traditional and contemporary designs with five brand new and exclusive glazing options. Available in a palette of stylish new heritage colour finishes including French Grey, Duck Egg and Chartwell Green, plus bright solid colours like ‘Very Berry’ – the range has been designed to support installers and meet current consumer demand, whilst helping to create valuable new business opportunities for Phoenix customers. Furthermore, with the recent launch of Phoenix’s in-house paint spraying facility, catering for any specified RAL colour means that the personalisation options of Meridian are virtually limitless. Haydon adds: “This is an important, elegant and market-leading addition to our GRP composite door range that we predict will make a positive impact with our customers and provide the broadest product range available today in the UK composite door market. “To support the official launch, we have produced a premium consumer brochure printed on environmentally-sustainable FSC® paper, dedicated Meridian point-of-sale material and a fully-responsive consumer website.”Haydon concludes. The launch comes at an exciting time for Phoenix Doors, which will also be launching a new website to showcase its entire composite and PVCu panel door range, in conjunction with an innovative online ordering system. For more information on Meridian, to request a free marketing pack or to express an interest, please call Phoenix Doors on 01487 740469, email info@ phoenixdoorpanels.co.uk or visit the website at www.phoenixdoorpanels.co.uk