Clearview National July 2015 - Issue 164 - Page 33

TRADECOUNTERS Actively Seeking Business Partners With a portfolio of products to rival the best of its competitors, the Camden Group continues to provide the industry with even more reasons to choose the Group’s Inliten brand - through its ever growing distribution network of trade centres. »»As part of its ongoing growth plans, Camden opened two further trade centres during May, carefully chosen and positioned to service the growing number of local trades in and around the areas. The new centres in Birmingham and Stevenage bring Camden’s Trade Centre’s to a grand total of nine sites open in the UK, all of which supply local installers and builders with a full range of Inliten PVCu windows and doors, composite doors, vertical sliders and aluminium bi-folds. Camden Group Marketing Manager, Andrew McAteer explains: “We have put together very ambitious growth and expansion plans for our UK trade centre network. The opening of Birmingham and Stevenage complements these plans giving us in terms of geographic spread, further opportunities to distribute our Inliten range in to the UK, through a trade counter environment to tradespeople. To further develop Camden’s trade centre strategy, the Group is also looking at developing independent trade centre partners in other areas throughout the UK. Andrew continues: “Another aspect of our strategic plans will be to engage independent trade centre’s throughout the UK, arming them with a package of tools to offer Camden’s portfolio of products. We are keen to invest in these partners and offer a full service of business tools including; sales development, retail and trade marketing, technical information, financial and operational support, IT infrastructure, business and management consultancy. “The Inliten range of products has grown through its reputation for quality and the products relevance to the market. It made sense for us, in order to create further brand awareness for the product range to expand these qualities through a distribution network. “We have never been too complacent to believe that stocking our products into an independent centre was the only activity we needed to engage in. We know how competitive this market place is and it is crucial all our distribution centre partners have access to a full range of business services and support, whenever they need it. This is our commitment to our partners.” Andrew adds. Alongside Birmingham and Stevenage, Camden currently has trade centres in Liverpool, Macclesfield, Newcastle, Leeds, Sheffield and Ispwich with a further five new centres planned in other UK location later this year. The Group is currently also actively seeking existing independent Trade Centre’s and for further information call Andrew direct on 02894 462419. www.inlitenwindows.com C L E A RV I E W-U K . C O M » J U L 2015 » 33