Clearview National July 2015 - Issue 164 | Page 26

INDUSTRYNEWS

All under one Roof
Lancashire-based marketing agency The Image Works
has been established for more than 30 years, and
been the backstage creative force behind marketing
successes for many industry leading lights.
»»Trevor Hind, MD at
The Image Works explains:
“VEKA launched in the UK in
1986 and I’m proud to say we’ve
been supporting them since day
one. Likewise, Network VEKA,
formed in 1996 and now, almost
20 years on, remains a loyal
client.
“Everything is done in-house
at our purpose-built 12,000 sq ft
head office, meaning clients can
keep on top of entire marketing
campaigns with just one phone.”
Award-winning graphic
design is at the heart of
much of the company’s work,
including advertising campaigns,

promotional materials, exhibition
and display stand designs.
On-site digital printing, print
management and targeted
distribution.

‘we’ve been
supporting them
since day one’
A team of professional
copywriters gets right to the point
with clear and persuasive text,
and picture-perfect visuals come
courtesy of The Image Works’
dedicated photography and video
service.

Where a product is yet to be
manufactured or there’s a complex
process or concept to illustrate,
The Image Works’ CGI and 3D
experts can produce engaging
images and animations with
pinpoint accuracy, with any
and all of these elements being
incorporated into bespoke web
designs by the company’s digital
team.
“Many digital agencies entice
clients with the promise of cut-rate

websites and instant turnarounds”,
Trevor adds. “What some
businesses fail to realise though, is
that such ‘bargain’ prices usually
translate into compromised
functionality relying on staid, ‘onesize-fits-all’ templates to cut back
on time, thought and effort.
“We consult our clients from
the outset, custom building from
‘scratch’ to deliver tailored results
that promote USPs and meet
practical needs.” Trevor adds.

A Wanted Insight!
Insight Data has published its annual Window Industry
Report, now established as the ‘must-read’ barometer
for the UK window, door and conservatory industry.
»»The Report is the result of
six months research with 15,000 fabricators
and installers, outlining trends, new
developments, industry changes and threats to
the industry.
Insight Data’s Commercial Director, Helen
Costeloe-Hughes comments:
“The industry is going through another
transition. Trade Counters are disrupting the
natural supply chain, opening up the market to
22,000 builders who are actively challenging
existing installers. Elsewhere there have
been a number of surprises, especially with
aluminium, conservatories and composite
doors.”
The Market Report points to changes
across the entire industry, with detailed
information on regional variations, installers,
fabricators and products.

26 » JUL 2015 » CL EARVI E W- UK . C O M

It also includes the Insight Top 30 – the UK’s
top performing PVCu fabricators by turnover
and the top 30 by Net Worth.
“We’ve seen some big changes in the Top
30, and some really exciting developments in
terms of overall industry growth. The Report
makes fascinating reading” adds Helen.
Key facts from the Report include;
• Number of PVCu fabricators declined for
another year
• Aluminium now a serious challenger to
PVCu
• Installers under threat from a new breed
of ‘Builder Installers’
• Rise of the ‘conservatory replacement’
market
• Battle of the giants among the industry’s
biggest companies

The comprehensive 13 page report
is published by Insight Data as a free
service for the industry and is available
online at www.insightdata.co.uk