Clearview National July 2015 - Issue 164 - Page 26

INDUSTRYNEWS All under one Roof Lancashire-based marketing agency The Image Works has been established for more than 30 years, and been the backstage creative force behind marketing successes for many industry leading lights. »»Trevor Hind, MD at The Image Works explains: “VEKA launched in the UK in 1986 and I’m proud to say we’ve been supporting them since day one. Likewise, Network VEKA, formed in 1996 and now, almost 20 years on, remains a loyal client. “Everything is done in-house at our purpose-built 12,000 sq ft head office, meaning clients can keep on top of entire marketing campaigns with just one phone.” Award-winning graphic design is at the heart of much of the company’s work, including advertising campaigns, promotional materials, exhibition and display stand designs. On-site digital printing, print management and targeted distribution. ‘we’ve been supporting them since day one’ A team of professional copywriters gets right to the point with clear and persuasive text, and picture-perfect visuals come courtesy of The Image Works’ dedicated photography and video service. Where a product is yet to be manufactured or there’s a complex process or concept to illustrate, The Image Works’ CGI and 3D experts can produce engaging images and animations with pinpoint accuracy, with any and all of these elements being incorporated into bespoke web designs by the company’s digital team. “Many digital agencies entice clients with the promise of cut-rate websites and instant turnarounds”, Trevor adds. “What some businesses fail to realise though, is that such ‘bargain’ prices usually translate into compromised functionality relying on staid, ‘onesize-fits-all’ templates to cut back on time, thought and effort. “We consult our clients from the outset, custom building from ‘scratch’ to deliver tailored results that promote USPs and meet practical needs.” Trevor adds. A Wanted Insight! Insight Data has published its annual Window Industry Report, now established as the ‘must-read’ barometer for the UK window, door and conservatory industry. »»The Report is the result of six months research with 15,000 fabricators and installers, outlining trends, new developments, industry changes and threats to the industry. Insight Data’s Commercial Director, Helen Costeloe-Hughes comments: “The industry is going through another transition. Trade Counters are disrupting the natural supply chain, opening up the market to 22,000 builders who are actively challenging existing installers. Elsewhere there have been a number of surprises, especially with aluminium, conservatories and composite doors.” The Market Report points to changes across the entire industry, with detailed information on regional variations, installers, fabricators and products. 26 » JUL 2015 » CL EARVI E W- UK . C O M It also includes the Insight Top 30 – the UK’s top performing PVCu fabricators by turnover and the top 30 by Net Worth. “We’ve seen some big changes in the Top 30, and some really exciting developments in terms of overall industry growth. The Report makes fascinating reading” adds Helen. Key facts from the Report include; • Number of PVCu fabricators declined for another year • Aluminium now a serious challenger to PVCu • Installers under threat from a new breed of ‘Builder Installers’ • Rise of the ‘conservatory replacement’ market • Battle of the giants among the industry’s biggest companies The comprehensive 13 page report is published by Insight Data as a free service for the industry and is available online at