Clearview National January 2019 - Issue 206 | Page 79

Uncertainty
un / certain / ty
Fact
Companies that invest in marketing during
uncertain times perform better in the long-
term than those that cut their budget.*
Certainty
pur / pl / ex
Purplex is the strategic marketing agency
which sees the bigger picture.
Led by a CEO with 30 years’ experience
in the window industry, Purplex helps
companies in the fenestration industry
build stronger brands and gain market
share for sustainable growth.
pur-pose / pl-anning / ex-ecution
*Marketing is the key revenue growth driver for more than 30% of companies (CMO Survey)
It’s simple economics: if a pie shrinks
by 10%, and your competitors cut their
marketing budget by 50%, your share of
the pie can increase.