Clearview National January 2018 - Issue 194 - Page 6

PROUD SPONSOR OF INDUSTRY NEWS INDUSTRYNEWS Tower Bridge wins competition » » MYGLAZING.COM COMPETITION to celebrate window views and energy efficient glazing found its winner in a spectacular glass walkway high above the River Thames. Voting closed in the national round of the Window with a View competition and revealed a shortlist made up of 11 finalists, including Cloud 23 in Manchester and Dolbadarn Castle in Wales. An incredibly close public vote revealed Tower Bridge in London as the winner of this year’s competition. Despite some fierce competition from runners up The Lighthouse, Glasgow, and Emirates Spinnaker in Portsmouth, the stunning view from London’s Tower Bridge eventually took the national crown. Tower Bridge’s Window with a view- winning glass floor is 11 metres long, 1.8 metres wide and made up of laminated glass panels weighing 530kg each. There’s one on each of the attraction’s high-level walkways, overlooking one of the most famous bridges in the world but also providing a spectacular bird’s eye view of London life from above the River Thames. James Lee, GGF Group Director of Marketing and Communications, presented the national award and commented: “Many congratulations to Tower Bridge on winning the Window with a View 2017 competition.” 74% OF CONSUMERS RECOGNISE CORGI » » CORGI SERVICES undertook a consumer awareness survey in 2016 that revealed that the CORGI name was recognised by 74% of consumers in England, Scotland and Wales. The next three bodies behind CORGI recognised by consumers in the same survey were: BSI (British Standards Institution) – 64%; FTA (Fair Trades Association) – 50%; FMB (Federation of Master Builders) – 40%. No glazing sector trade bodies’ names were included in the survey. “The strength of the CORGI brand is the main reason we approached CORGI Services to licence us to operate in the window and doors sector,” explained CORGI Fenestration CEO Chris Mayne. Mayne added: “We know the CORGI name is recognised for trust, reliability, expertise and quality. This meshes perfectly with our belief that the fenestration sector is crying out for a quality mark that recognises the best. Many highly reputable companies in our sector are committed to manufacturing, installing and maintaining to the highest standards possible and want to set themselves apart from the rest of the industry. CORGI Fenestration lets them do that by using a mark instantly recognised not just by UK consumers but also by everyone working in the glazing sector.” UNLOCKING 60,000 CONTACTS » » LINIAR, ONE OF THE UK’S LEADING systems companies well-known for its innovative PVCu window, door and conservatory systems, has joined forces with Insight Data. The industry giant will use Salestracker to help power its sales and marketing strategies. Combining an online prospect database, CRM system and email marketing platform, Salestracker allows Liniar to unlock over 60,000 contacts across the fenestration and wider construction industries. “As you can imagine, we are incredibly proud to partner with Liniar, one of our industry’s biggest names,” comments Jade 6 » JA N 2018 » CL EARVI E W- U K . C O M Greenhow, Insight Data’s General Manager. “We are looking forward to working closely with the fantastic team at Liniar to provide the information and the market intelligence they need to continue to grow the business.” “Liniar joins a whole host of major systems houses who rely on us for their industry- specific data, which is a great validation of not only our service and products like Salestracker, but of the quality of our data.” Insight specialises in real-time data, adopting a comprehensive seven-stage verification process which includes over 20,000 research calls every month and a live feed from a credit reference agency that identifies any businesses that have folded, moved or changed owners.