Clearview National January 2018 - Issue 194 - Page 25

PROUD SPONSOR OF INDUSTRY NEWS ANNUALPREDICTIONS A tale of two markets » » IT’S BEEN A TOPSY-TURVY year, driven by responses to Brexit. However, the polarisation of the market into two markets continued: the growing numbers of older, largely mortgage-free homeowners who have the money and desire to spend on their homes (the Haves), and younger, heavily mortgaged homeowners who are barely managing (the Have Nots). The premium sector, which sells to the Haves is growing strongly while the rest of the market (the Have Nots) is declining. The Haves buy what they like, when they like without worrying about price. Their wants drive the high end premium market. This is particularly true of home security products, where people pay extra for products that offer true peace of mind in the real world. The growing customer demand for quality service affects every part of the supply chain. The Solidor Group works hard to achieve the highest standards at every stage of production, recently being awarded ISO 9001:2015 for Quality Management by the BSI (British Standards Institution). Whatever happens to Brexit, quality products and quality service will be in demand, and the premium end of the market will continue to grow in 2018 and beyond. Gareth Busson, Solidor Group, Head of Sales and Marketing COLOURFUL YEAR AHEAD » » “2018 PROMISES TO BE another exciting year for AluK as we roll out a series of new products alongside our Luminia Select Partners, including our F82 bi-fold and SC156 sliding patio doors. It will also see the official opening of the new paint facility at our Chepstow HQ, which will put us further ahead of the market in production capability. While I think the market overall will be fairly flat this year, things are looking much more positive for aluminium. Obviously, we’re very dependent on how consumer confidence holds up in the face of the Brexit challenge, but the latest Palmer Report predicted growth for aluminium of 20% by 2021 and I’m very optimistic about the opportunities for AluK and for our customers. That’s partly because, in the F82 and the SC156, we will have what I believe are the perfect products to target the premium sector of the market where most of the growth is coming from. And, it’s also because consumers are starting to look beyond using aluminium just for bi-folds and we’re seeing rising demand for other products including slim windows. One of the other key trends I’m expecting to see a lot more of in 2018 is textured and metallic finishes in aluminium, adding another interesting new dimension for customers in retail and commercial sectors.” Russell Yates, Managing Director, AluK GLAZING BUSINESSES CAN CONTINUE TO THRIVE » » BREXIT, INFLATION, AND the fluctuating value of the pound has made 2017 an uncertain year for the fenestration industry. But at Purplex, we’re adamant that glazing businesses can continue to thrive throughout 2018. The economy is still growing – and the most recent budget contained measures that are bound to give construction a boost. Eliminating stamp duty for first-time buyers will increase demand for smaller, affordable housing, while the government’s increased housebuilding budget – now £44bn – is likely to result in a rise in the number of new-build developments. What’s more, home improvement firms are set to benefit from increasing interest in renovation, spurred by the introduction of a 100% council tax chargeable on empty properties. At Purplex, we’ve seen several new customers come on board this year – many of whom are looking to shore up their business in the run-up to Brexit, and increase their chances of winning newly-available contracts through brand positioning. Our team looks forward to supporting all our clients in 2018, and we believe we can help them build their brands, make more sales and grow their businesses whatever the economic outlook. Andrew Scott, Managing Director, Purplex Marketing C L E A RV I E W-U K . C O M » J A N 2018 » 25