Clearview National February 2019 - Issue 207 | Page 66

HARDWARE& SECURITY
Dark Nights Campaign
Draws Industry Praise
» » AVOCET HARDWARE HAS RECEIVED
widespread industry praise for its
#StayHomeSecure dark nights campaign,
which was aimed at highlighting the annual
rise in burglaries during the period following
the clocks going back, while also positioning
its ABS locks as the home security product for
homeowners to put their trust in.
The six-week campaign, which saw the
return of Ollie the retired guard-dog, and the
introduction of his former nemesis, Kat the
burglar, saw Avocet reach over two million
social media users in the UK.
The Brighouse company gained over 1,100
new followers, and saw its Twitter posts alone
retweeted over 4,000 times and liked 33,000
times. Astonishingly, the engagement rate of
its Twitter activity far outstripped the global
benchmark of less than 1% – averaging over
6% for the entire campaign. Meanwhile, it’s
paid for social media activity also left the
worldwide standard in its wake – with close
to 1 in 5 of those who saw the weekly Ollie &
Kat competition tweets either liking, sharing
or commenting on them.
Derrick Purvis, marketing manager of Avocet
Hardware said: “It’s become a horrible, but
sadly accepted fact that the only people who
look forward to the clocks going backs are the
burglars. There are though a few simple things
homeowners can do to protect their properties
against unwanted visitors during the dark nights,
and our #StayHomeSecure campaign spelt those
out in a manner that really struck a chord.”
One of Avocet’s key aims for the campaign
was to engage with locksmiths, and demonstrate
to them the benefits of using ABS locks.
“We’ve been staggered by the response
from the locksmiths, many of who we haven’t
worked with before,” added Derrick.
“They were enthusiastic in getting on-board
with the campaign; sharing content, requesting
ABS samples and taking part in the various
competitions; and those who were lucky
enough to win, whether it was Ollie & Kat
artwork, our terrifying, Halloween themed, Pop
Vinyls or simply ABS branded merchandise,
happily shared photos and videos of their prizes
and delight at winning them.”
The success of the #StayHomeSecure
campaign also saw a huge increase in the
number of trade customers using Avocet’s
online store, bringing record months for both
October and November.
www.avocet-hardware.co.uk
New Friction Stays: “combine
optimum weather-sealing, security
and operational performance”
Kenrick has strengthened its range of market-leading hardware solutions
with the launch of a comprehensive suite of friction stays.
» » DESIGNED TO COMBINE OPTIMUM
weather-sealing, security and operational
performance, the friction stays are made from
high grade stainless steel and are suitable for
PVC-u, timber and aluminium windows of
all sizes.
The new Kenrick range includes standard
hinges for top hung and side hung windows,
egress emergency exit hinges and egress easy-clean
hinges. They are available in two stack heights –
13mm and 17mm – and a number of lengths,
including 8”, 10”, 12”, 16”, 20” and 24”.
Steve Williams, Kenrick’s sales and
marketing director, says: “As one of the
66 » F EB 2019 » CL EARVI E W- UK . C O M
industry’s longest established hardware
suppliers, we place product quality, versatility,
longevity and competitive pricing very high
on our agenda. The addition of this new
collection of friction stays into our range
means that customers can easily satisfy all their
hardware needs with top performing products
that are built to last.”
The friction stays have been tested to
the performance requirements of BS 6375-
1:2009 (parts 1 and 2), been neutral salt spray
tested to 240 hours to meet BS7412:2007,
and tested to 100,000 cycles of opening and
closing.
www.kenricks.co.uk