Clearview National February 2019 - Issue 207 | Page 43

PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
Smooth as Silka
» » ON HEARING THE WORDS ‘SMOOTH
as silk’ you’d be forgiven for instantly imagining
creamy Belgian chocolate, intense roasted coffee
or a high-end skincare product, perhaps. After
all, such a charming turn of phrase could be
used to describe each of these with seemingly
exquisite grandeur. For Ballymena based
manufacturer Apeer however, it’s a play on
the Swedish word ‘silke’, or Silka, as their new
range of smooth skin doors is called.
Silka products join a prestigious range
offered by the Northern Irish firm, who
already has its Traditional, Contemporary
and Modo composite doors firmly established
in the industry marketplace alongside their
Lumi and Lumi2 seamless glazing systems.
The offering is a direct response to a growing
popularity for smooth skin doors, initiated by
trendsetting aluminium doors.
Marketing Manager Linda Tomb is leading
the product launch, and explained why 2019
will be an exciting year:
“Silka is a welcome addition to the
current Apeer product range; the matt finish
complements our woodgrain and glass doors
beautifully. In the initial weeks, customers
can choose from eight stylish designs in
either Anthracite Grey or Light Grey; these
will shortly be followed by even more colour
choices and designs next year.
“The decorative glass options available are
enhanced by the chamfered frames we use
on this range, giving a typically Swedish,
contemporary look. We’re fully expecting
Silka to be a huge hit for the industry,
especially as customers can personalise every
aspect of the product to reflect their own
homes and living situations.”
For utmost convenience, Apeer have
added Silka to the door builder function on
their website and also to their quoting and
ordering program. Now, customers can sit
in their own homes and design the perfect
entrance way, while installers can confidently
give an on the spot price and confirm orders
immediately.
www.apeer.co.uk
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