Clearview National February 2018 - Issue 195 - Page 42

PROUD SPONSOR OF DOORS & WINDOWS DOORS&WINDOWS South East sales reveal consumer trends » » SALES FIGURES ARE A vital way to understand how consumer trends are changing and PatioMaster South East has just released sales figures that show how trends are changing in the patio door market. One particular area of interest is in the growth in colour – for example, the company has seen a 20% growth in grey patio doors. Co-owner Simon Spiers explains the reasons behind the growth: “Colour is an increasingly important theme for consumers and grey is a particular favourite when it comes to patio doors. Our grey patio doors are available from stock, which means they’re available on a rapid lead time. It removes one of the biggest barriers to purchase and sales have risen as a result.” Another notable sales trend is in four pane door designs – the company has seen a 15% growth in this configuration. Simon comments: “The trend is to have bigger glazed areas and more and more consumers are choosing wider patio doors as a result.” PatioMaster South East is a family-owned company run by Simon and Suzanne Spiers and it’s been an approved PatioMaster dealer since 2002. SECURED BY DESIGN SIMPLIFIED ON PATIO DOORS » » EMPLAS HAS SIMPLIFIED its patio door pricing structure with easy upgrades from standard to Secured by Design specifications. As PatioMaster Anglia, Emplas supplies one of the industry’s most technically advanced patio systems as standard. It’s now simplified patio door pricing with an additional £100 plus VAT per sash on Secured by Design specifications, regardless of size or colour. Initially available in a two- pane option, and in as little as a five-day turnaround on standard orders, the PatioMaster inline sliding door has been designed to deliver slim and sleek sightlines. Enhanced SBD security features include the addition of two patio interlock bolts which lock the sliding panel to the fixed frame and which mean that would-be burglars cannot force the door apart. It also features a full width security head rail, which runs across the full width of the top opening panel and a full height security keep rail, designed to strengthen the sliding sash at the corners. SBD door hardware including anti-bump cylinder and a PAS24 handle, fully tested to withstand three minutes of manual attack. WHY RETAIL BRAND RECOGNITION MATTERS » » RESEARCH CONDUCTED by Swish Window and Door Systems has shown that the internet has revolutionised the customer journey when it comes to purchasing doors and windows. Gerald Allen, Epwin Window Systems’ Marketing Manager, highlights the impact this has on fabricators and installers: “Whereas before homeowners would contact their local installer when they were researching windows and doors, these days, people overwhelmingly turn to the internet and social media first. The next most popular option is friends and family. Going straight to an installer is the third most popular option. It shows that people want to arm themselves 42 » F EB 2018 » CL EARVI E W- UK . C O M with the facts and get validation from their peers before they go any further. It’s a shift fabricators and installers need to recognise if they want to avoid getting left behind.” Equally important is making sure that you have the right product in your portfolio. “Homeowners