Clearview National December 2018 - Issue 205 | Page 68

BUSINESSNEWS Insight into UKCW » » INSIGHT DATA, THE LEADING provider of prospect data and market intelligence for the glazing and construction industries is celebrating a fantastic response from exhibiting at UK Construction Week 2018. The Bristol-based data specialists exhibited alongside sister company Purplex Marketing at the Build Show, one of UK Construction Week’s nine specialists shows. Insight Data saw strong interest from attendees and visitors towards Salestracker, the online sales and marketing platform. Jade Greenhow, Operations Director at Insight Data, said, “We wanted to exhibit at the event to showcase to visitors what Salestracker and Insight Data can offer to businesses across every sector of the industry. With a number of enquiries and our business development team setting appointments across the UK, we certainly achieved our goal.” Salestracker is Insight Data’s revolutionary online platform, combining a prospect database, a powerful CRM system and STEM, the firm’s bespoke email marketing platform. Adopting Salestracker allows industry professionals to unlock real-time business information and contact details for over 60,000 potential customers. This includes architects, housebuilders, local builders, main contractors and businesses in the glass and glazing industry. [email protected] ‘Well built’ campaigns shortlisted for Construction Marketing Awards » » THE GGF HAS BEEN nominated in the Best use of Research and Insight Category, while MyGlazing.com (in conjunction with Refresh PR) has been nominated for the Best Use of Press and PR and the Best Mid- Budget Campaign for this year’s Construction Marketing Awards. The GGF’s 40th Anniversary campaign entailed extensive research that trawled the GGF’s archives with some of the reference books going back over 200 years of trade bodies in the glass industry. From the research, the GGF produced a timeline starting from 1328 and London’s Guild of Glaziers right through to 2017. Refresh PR was appointed the GGF’s consumer PR agency in 2015 and have since help grow the awareness and interest in MyGlazing.com (the GGF’s consumer website). Through the unique Window with a View, Refresh has helped the GGF and MyGlazing.com achieve over 25 million viewing opportunities in the consumer media. In addition, MyGlazing.com has recently surpassed 500,000 users since it was first launched in October 2015 and is on target to reach one million page views in February 2019. www.cmawards.co.uk NEW PREMIER WINDOWS WEBSITE GETS RESULT – JUST HOURS AFTER GOING LIVE » » WHEN TOP INSTALLER PREMIER Windows needed a brand-new website to make them stand out as the high-quality choice when it comes to windows, doors and glazed extensions, they knew who to turn to – Purplex. The leading full-service marketing agency in the construction industry have a reputation for building websites that get companies noticed. And it didn’t take long for Premier Window’s new website to get some attention once it had gone live, just a couple of hours in fact. 68 » DEC 2018 » CL EARVI E W- UK . C O M A perspective customer with a new build project visited the website and called them straight away. Nathan Moore, Managing Director of Premier Windows, said: “The customer called us within two hours of the website going live, said they had been looking for an installer in the local area and ours was the best website they had been on, and that’s why they got in touch. It was amazing. “We wanted a website that reflects our no- pressure sales approach and the high-quality products and professional service we provide, and the new site captures all this perfectly.” www.premierwindows.uk.com www.purplexmarketing.com