Clearview National December 2018 - Issue 205 | Page 68
BUSINESSNEWS
Insight into UKCW
» » INSIGHT DATA, THE LEADING
provider of prospect data and market
intelligence for the glazing and construction
industries is celebrating a fantastic response
from exhibiting at UK Construction Week
2018.
The Bristol-based data specialists exhibited
alongside sister company Purplex Marketing
at the Build Show, one of UK Construction
Week’s nine specialists shows. Insight Data
saw strong interest from attendees and
visitors towards Salestracker, the online sales
and marketing platform.
Jade Greenhow, Operations Director at
Insight Data, said, “We wanted to exhibit
at the event to showcase to visitors what
Salestracker and Insight Data can offer to
businesses across every sector of the industry.
With a number of enquiries and our business
development team setting appointments
across the UK, we certainly achieved our
goal.”
Salestracker is Insight Data’s revolutionary
online platform, combining a prospect
database, a powerful CRM system and
STEM, the firm’s bespoke email marketing
platform. Adopting Salestracker allows industry
professionals to unlock real-time business
information and contact details for over 60,000
potential customers. This includes architects,
housebuilders, local builders, main contractors
and businesses in the glass and glazing industry.
[email protected]
‘Well built’ campaigns shortlisted for
Construction Marketing Awards
» » THE GGF HAS BEEN
nominated in the Best use of
Research and Insight Category,
while MyGlazing.com (in
conjunction with Refresh PR) has
been nominated for the Best Use
of Press and PR and the Best Mid-
Budget Campaign for this year’s
Construction Marketing Awards.
The GGF’s 40th Anniversary
campaign entailed extensive
research that trawled the GGF’s
archives with some of the reference
books going back over 200
years of trade bodies in the glass
industry. From the research, the
GGF produced a timeline starting
from 1328 and London’s Guild of
Glaziers right through to 2017.
Refresh PR was appointed
the GGF’s consumer PR agency
in 2015 and have since help
grow the awareness and interest
in MyGlazing.com (the GGF’s
consumer website). Through the
unique Window with a View,
Refresh has helped the GGF and
MyGlazing.com achieve over 25
million viewing opportunities
in the consumer media. In
addition, MyGlazing.com has
recently surpassed 500,000 users
since it was first launched in
October 2015 and is on target to
reach one million page views in
February 2019.
www.cmawards.co.uk
NEW PREMIER WINDOWS WEBSITE GETS
RESULT – JUST HOURS AFTER GOING LIVE
» » WHEN TOP INSTALLER PREMIER
Windows needed a brand-new website to
make them stand out as the high-quality
choice when it comes to windows, doors and
glazed extensions, they knew who to turn to
– Purplex.
The leading full-service marketing agency in
the construction industry have a reputation for
building websites that get companies noticed.
And it didn’t take long for Premier
Window’s new website to get some attention
once it had gone live, just a couple of hours
in fact.
68 » DEC 2018 » CL EARVI E W- UK . C O M
A perspective customer with a new build
project visited the website and called them
straight away.
Nathan Moore, Managing Director of Premier
Windows, said: “The customer called us within
two hours of the website going live, said they had
been looking for an installer in the local area and
ours was the best website they had been on, and
that’s why they got in touch. It was amazing.
“We wanted a website that reflects our no-
pressure sales approach and the high-quality
products and professional service we provide,
and the new site captures all this perfectly.”
www.premierwindows.uk.com
www.purplexmarketing.com