Clearview National December 2018 - Issue 205 | Page 62

CONSERVATORIES&SOLIDROOFS
Aluminium
roof lantern
‘tops’ Harrogate
home show
» » AS A SMALLER
regional event, the Korniche team
was not sure what to expect from
the Homebuilding & Renovating
Show at Harrogate following the
hustle and bustle that met them
at ExCeL, London. However,
the team soon found that there
was no cause for concern as the
Northern Region crowds turned
out in their droves to attend the
well-organised show.
The interest in the Korniche
lantern product at Harrogate
came from the usual direct
trade requests, self-builders and
architects all the way through the
spectrum to the homeowners
themselves looking for the
products they want to see on
their single storey flat roof
extensions, and the Korniche
certainly provides the perfect
solution for many.
Potential customers had already
seen the Korniche online and
the show provided them the
opportunity to actually see the
lantern up close, and ensure the
product stacked up against the
advertising; there really is no
substitute for getting to grips
with the product first hand,
seeing it laid bare in the build
demonstrations, and having a
discussion with the team about
the design and engineering that
goes in to the production of every
Korniche roof lantern.
Korniche is certain that
everybody who came onto
the stand left with a clear
understanding of the market, the
pros and cons of all products on
offer and how Korniche stacked
up against its competition. As they
say in fact, “We might be biased
but we are fairly certain that giving
the customer the hard facts leaves
little doubt which product offers
the best finish for their project.”
On the whole it was quite
surprising to us how much prior
product research had been
done and how well-informed
homeowners were prior to
attending the stand at Harrogate.
While all stand holders expect
the questions about price, lead
time and colours, more technical
queries such as glass options,
installation details, drainage, even
how the system is manufactured,
seems to prove a genuine interest
in the product. In the modern
market people are really showing
a vested interest in the products
they are choosing.
It may seem strange that
Made For Trade, a B2B company
is attending retail shows, but
promoting the Korniche brand in
this way helps partners gain sales
and project work they would not
ordinarily have direct access to.
Homeowners and end users are
far more ‘product savvy’ today
and want to know more about
the product they buy, particularly
if this is part of a huge investment
such as a new home build or
development. Attending HB&R
gives the opportunity to provide
this high level of product and
technical knowledge directly
to consumer, from the experts,
enabling them to confidently
specify Korniche when speaking
to their builders or installers,
some even having the confidence
to look online and purchase
the Korniche Lantern Roof
themselves.
Resellers, Builders, and Installers
in the North should be prepared
for plenty of sales for the
Korniche in the coming weeks.
Not on board with Korniche
yet? If you would like to
know more about the
Korniche, marketing support,
showroom models and
brochures please contact
the marketing team for
information: marketing@
madefortrade.co
62 » DEC 2018 » CL EARVI E W- UK . C O M