Clearview National December 2017 - Issue 193 - Page 61

PROFILESYSTEMS Rapid foils growth Emplas has said that more flexible delivery and increased affordability, have driven major growth in sales of foiled product. NEW SPECIFICATION GUIDE PUBLISHED » » PROFILE 22 HAS JUST published a comprehensive new specification guide. The 74- page publication explains the brand’s range of profiles and hardware in detail and provides an overview of the services it provides to architects and specifiers alike. The first section of the guide opens with an introduction to Profile 22 and Optima. There is then an introduction to Profile 22’s specification and advisory services, which covers assistance for every stage of a project through both field and technical support teams, including a no-obligation consultation, specific design requirements, full specification, surveying and structural calculations and an extensive choice of quality and durable products. There is also information on Profile 22’s approach which recognises that respective business goals are best achieved through working collaboratively and by establishing short and long-term agreements with supply chain members. The final part of the first section covers Profile 22’s quality assurance and environmental credentials and explores its reputation for product innovation. The second section of the guide features information on all Profile 22’s systems. It also covers the colour options and provides information in respect of building regulations. » » ACCORDING TO THE G-Award winning fabricator, the expansion of its ex-stock colour range and corresponding cuts in lead times and costs, has led to growth in foils sales, which now account for more than 25% of all orders. This follows a restructure of its offer at the beginning of this year, which made foiled Cream, Anthracite Grey, Anthracite Grey on White, Black Brown, and Black Brown on White available as ex-stock standard colours. John Leary, Sales and Marketing Director, Emplas, said: “The impact foiled product is having on a second-time replacement market is very difficult to overstate. Having restructured our offer at the beginning of the year to increase affordability but also speed of delivery, we have recorded good growth in sales. “Adding Cream, Anthracite Grey, Anthracite Grey on White, Black Brown, and Black Brown on White as ex-stock foils in addition to White, Golden Oak and Rosewood, we can now offer eight ex-stock colours available in lead times of 10 days or less, plus an extensive range of special foils.” Everything fabricators need – and the stats back this up » » RECENT MARKET DATA REVEALED that more and more fabricators are choosing to hedge their bets and fabricate two systems. But one system to buck this trend is Optima from Profile 22. Optima is an advanced high-performance system. Available in sculptured and chamfered variants, it incorporates features that rival systems don’t and doesn’t use gimmicks or quick fixes. It’s complete, fully integrated and its thermal performance of up to A++ is outstanding. It’s aesthetically appealing, simple to fabricate and easy to install. The ease of switchover is thanks to a meticulously planned process that’s been tried and tested. Profile 22 promises fabricators they’ll be able to stop manufacturing one system on the Friday and start manufacturing Optima on the Monday – a promise that has never been broken yet. It means the changeover can be seamless with no loss of production time. Finally, there’s the support on offer. There is a complete suite of Profile 22 marketing material plus technical and customer service support whenever it’s needed. This is complemented with the new Excellence as Standard membership programme, which is setting a new benchmark in the industry. C L E A RV I E W-U K . C O M » D E C 2017 » 61