PROUD SPONSOR OF INDUSTRY NEWS
INDUSTRYNEWS
Embracing Change
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GAIN AN INSIGHT INTO LORRAINE Snell ’ s yearly review as she reflects on a year of hard work and outlines the bright future for Hallmark Panels in 2018 and beyond .
‘ It ’ s not about my success – it ’ s about everyone and everything I serve ’
WHAT IS YOUR PERSONAL PHILOSOPHY FOR WORKING IN SUCH A DEMANDING INDUSTRY ?
‘ Treat each day as it comes , with all the planning and best intentions in the world , challenges arise that require patience and perspective . I am not one to shy away from these challenges , instead , I embrace the diversity and look back at the end of the month with a huge sense of achievement .’
HOW DO YOU THINK YOU AND THE BUSINESS HAVE EVOLVED OVER THE PAST YEAR ?
‘ On a personal level my new role as Managing Director has taught me “ it ’ s not all about me ”.
Managing change within the business has focused me on how important it is to invest your time in getting to know your team and
by doing so , learn what they need to succeed . With customers , it ’ s about exceeding their expectations by making what you do an act of service . It ’ s not about my success – it ’ s about everyone and everything I serve .
This ethos filters throughout the company and underpins our fundamental core business values .’
WHEN YOU REFLECT ON THE PAST YEAR , HOW DO YOU THINK HALLMARK PANELS WILL BE DEFINED IN 2017 ?
‘ Hallmark Group Product ’ s 2017 will be defined by embracing a culture of change . We have worked hard to put the foundations in place to achieve our long-term aims .
R & D will always be a priority that enables us to remain a leader in product innovation , staying current in the ever-changing industry landscape . We will continue to invest in people , systems and technologies that improve our services , productivity and efficiency .
Achieving our long-term goals will help us further establish ourselves as a respected British manufacturing brand . The business ’ s success ripples out and contributes to a successful local economy , providing stability for current and future employees .’
WHAT DO YOU ENJOY MOST ABOUT YOUR JOB ?
‘ I want every member of the team to buy into our company vision and have no doubt that they play an integral role in its success .
Select Partner Scheme Launched
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ALUK HAS LAUNCHED ITS FIRST ever Select Partner scheme , creating a network of like-minded fabricators who will play a key role in helping to drive and support the next stage in AluK ’ s planned strategic expansion .
These are businesses who AluK feels have the same ethos , values and drive for shared growth in the aluminium market . They will be given exclusive access to the brand new Luminia premium product range from AluK for the trade and residential market , as well as benefiting from extensive business development and marketing support .
This includes the brand new Luminia F82 bi-fold door , which has been generating such a huge amount of interest since it was previewed at this year ’ s FIT Show , and the SC156 sliding door due out shortly .
The Luminia Select Partner network was official launched to a group of AluK ’ s key customers at the end of October , at an event held at the Celtic Manor Hotel . This group , which includes many of the UK ’ s best known and most highly regarded aluminium
fabricators , all put their names to the Luminia Partners pledge , before being invited to AluK ’ s nearby Chepstow facility the next day for a full briefing on the F82 .
The Luminia F82 is the door which AluK believes will set a new benchmark for quality and performance in the aluminium bi-fold market . Trade and commercial customers have been asking for the product since the FIT Show , so AluK knows that there is already huge pent up demand .
Speaking after the launch , Russell Yates , AluK ’ s Managing Director , said : “ All of the products in the Luminia range have been developed to target the premium sector of the market , where we know the biggest opportunities will lie in the years ahead .”
The emphasis in the Luminia Select Partner scheme is on the word partners . The members will be fabricating and selling the products , but AluK will be supporting them with bespoke marketing support allied directly to the AluK brand , and with significant lead generation campaigns .
There will also be product and business development workshops , technical support both on site and at AluK ’ s new Chepstow Academy , and regular market intelligence briefings .
www . aluk . co . uk
CLEARVIEW-UK . COM » DEC 2017 » 27