Clearview National December 2017 - Issue 193 - Page 14

PROUD SPONSOR OF INDUSTRY NEWS INDUSTRYNEWS STANDARD MARKETING SUPPORT SETS A NEW BENCHMARK » » EPWIN WINDOW Systems’ Excellence as Standard membership programme aims to set a new benchmark for quality at every stage of the industry. The quality of the marketing support that’s available via the programme demonstrates how seriously the company takes this commitment. Excellence as Standard offers a comprehensive suite of branded marketing material including brochures, POS items, sample bags, clothing, drop cards and advertising templates. What’s more, many items can be easily personalised with a logo, colours, contact details, images and text. Installers looking to harness the power of the web even more will find support in the form of the Excellence as Standard dashboard. And when member businesses need further support they’ll find it in the form of a dedicated brand manager who is focused on a member’s success and will be on hand to offer marketing advice. The marketing support is just one element of the Excellence as Standard programme because members also benefit from the market-leading products available from Epwin Window Systems’ core systems brands. In short, Excellence as Standard has everything that’s needed to become the name that consumers look for when they are researching new home improvement products. Shortlisted for 13 Construction Marketing Awards » » FULL-SERVICE AGENCY MRA Marketing has been shortlisted for an incredible 13 awards in this year’s prestigious Construction Marketing Awards (CMA). Having previously won 13 times at the CMAs, and nominated at the CIM Marketing Excellence Awards last year, this latest shortlisting adds to a long list of industry accolades achieved during MRA’s 26-year history. MRA Marketing helps companies grow in construction, building materials and home improvements. This year’s CMA shortlist sees MRA nominated for its work in several different award categories including Agency of the Year; PR Agency of the Year; Best Use of Research; Best Use of PR; Best Website; Advertising; Social Media; Direct Marketing and Best Product Launch. Lucia Di Stazio, Managing Director of MRA Marketing says: “We’ve made the finals in the CMAs consistently for the past 13 years and this year is no exception. MRA Marketing is currently No.1 in the CMA Agency League and with this year’s 13 nominations we hope to continue this success. “The nominations are a testament to the powerful results we achieve for customers with strategic marketing & PR, creative design, research and consultancy.” View the full CMA Shortlist 2017 at cma-2017-shortlist-announced. ‘this year is no exception’ ROOFLINE RANGE AVAILABLE FROM TRAVIS PERKINS » » CLEAR COMMUNICATION AND A willingness to work together has led to the successful launch of Liniar’s roofline range in 130 Travis Perkins branches in South Wales and the South West – which is set to rise to up to 400 across the UK. Recognising this opportunity, Liniar’s Business Development Director Tony Basile spoke with CEO Roger Hartshorn. They formulated a plan and approached Travis Perkins with a proposal. “When we first heard from Liniar, I wasn’t aware that the brand had a full roofline range,” said Simon Braithwaite, Category Manager at Travis Perkins. “But right from the very first meeting I was struck at the relaxed way that 14 » DEC 2017 » CL EARVI E W- UK . C O M they operate and how well the products have been thought out. “Everything that we’ve asked for, Liniar has delivered. The first roll out has been so successful that we are reviewing further and hope to roll out in up to 400 branches.” Tony says: “Working with Simon and the team at Travis Perkins has been fantastic. They understood immediately what makes our roofline range different to anything currently out there, which provides the branch staff with unique selling points when promoting the range”.