Clearview National December 2016 - Issue 181 | Page 77
CONSERVATORIES
Demand for replacement conservatory roofs
strong as consumer confidence holds up
»»LEADS2TRADE, THE UK’S NUMBER
one home improvement lead generation
business, has reported a recent increase in
replacement conservatory roof enquiries from
consumers.
Leads2trade launched this service last year
in response to the booming replacement roof
market and it proved to be an instant hit with
both consumers and its trade customers.
This year, Leads2trade has generated
4,000 replacement roof leads, with the bulk
of consumer enquiries coming in through
the months of May and September – when
demand for conservatories is historically
higher.
The figure is up 30% on the same trading
period last year and has contributed to strong
lead generation volumes for the firm in
2016.
Many enquiries received were to replace
old polycarbonate roofs for a solid tile roof.
Leads2trade Director Andy Royle, attributes
the growth to consumer desire to invest in
Andy Royle,
Leads2trade Director
their homes. He comments: “Homeowners
want to invest in their homes and one of the
main areas of improvement is conservatories.
The replacement roof market is doing
particularly well as consumers look to upgrade
their old polycarbonate and glass roofs to solid
tile.
“Homeowners want a seamless transition
between home and conservatory and solid tile
roofs lend the look of an extension rather than
an add-on. They also offer additional benefits
over polycarbonate and glass such as superior
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thermal performance and the ability to colour
match tiles to a house’s roof tiles.”
Leads2trade’s growth has been reflected by
Sentinel Solid Roofs, a specialist solid tile roof
manufacturer and valued customer. Sentinel
is a long-standing Leads2trade customer. Its
Managing Director Bob Lilley comments:
“Whilst they will never be made obsolete,
over the last 15 years more than 70% of the
glass roof market has gone. Homeowners
want lifestyle rooms such as orangeries and
extensions with lantern roofs and most glass
roofs don’t offer adequate performance,
leaving a room too hot in the summer and too
cold in the winter. This has led to the growth
of the solid roof market, and as part of this
we have seen demand for our solid tile roofs
increasing.”
“As well as the obvious benefit of increased
business for our members, the rise in enquiries
for replacement conservatory roofs shows that
consumer spending is strong and confidence is
still high in the economy,” concludes Andy.
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263
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Tel: 01226 321450
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[email protected]
www.birchwoodtrading.co.uk
C L E A RV I E W-U K . C O M » D E C 2016 » 77