BI-FOLDING & SLIDINGDOORS
Big enough to cope , small enough to care
Emerging as one of the region ’ s most dynamic fabricators , Liverpool ’ s Warwick North West has built a formidable reputation on the back of exceptional quality , fast turnarounds and competitive prices .
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ITS SUCCESS RESTS ON AN approach that seeks to balance the hightech manufacturing of a specialist fabricator with the customer focus and scrupulous attention to detail that characterises smaller businesses at their best – an ethos the firm ’ s management likes to call ‘ big enough to cope , small enough to care ’. Today , arguably Warwick ’ s greatest strength is the ability to bring the capacity and resources to deliver high quality and quick lead times while still offering a level of personalised service that your average super fabricator could only dream of .
Warwick was founded in 1998 , making a name for itself supplying Eurocell casement windows and residential doors to the trade . The company built a loyal customer base and by 2011 had outgrown that initial facility , and moved into the 25,000 square foot premises it occupies today .
FABRICATING SPECIALIST PRODUCTS
While Warwick still fabricate large volumes of Eurocell casement windows and residential doors , it ’ s by producing higher end , specialist products that the company has made its name in recent times . Director Greg Johnson explains :
“ We ’ ve seen consumer tastes become massively more sophisticated in the last decade . Products that were either extremely niche or almost completely unknown ten years ago have now shifted decisively into the mainstream – and at Warwick , we ’ ve been able to capitalise on that . As a business , we were agile enough to quickly respond to the rise of bi-folding doors , VS windows and other complex products – and , as a result , have been excellently positioned to take advantage of their booming popularity .”
In response to this surging demand for stylish , high-end products , in 2015
Warwick launched its Innolux brand – a range of premium uPVC windows and doors , manufactured in house using the respected and installer-friendly Eurocell system , that delivers excellent energy efficiency and overall performance , along with fashionably sleek looks .
“ We created Innolux to help our trade customers break into the increasingly lucrative higher end of the market ,” Greg continues . “ With their slim sightlines and modern , architectural-style frames , Innolux products are a perfect fit for upscale contemporary properties , while our authentic-look vertical sliders and flush sash casements open up opportunities in the premium heritage window market too . Both options are stunning to look at , and can easily rival aluminium and timber .”
INDUSTRY LEADING CUSTOMER SERVICE
But it ’ s not only its product portfolio that ’ s distinguished Warwick over the last few years . The fabricator also prides itself on industryleading customer service , and a scrupulous attention to detail that strives to ensure that every order arrives right the first time , every time . “ We ’ re fanatical about the details ,” as Greg explains . “ Absolutely nothing is left to interpretation . Every order is inputted and checked twice , which takes a lot of effort - but we ’ d rather that than send our valued customers orders that weren ’ t 100 % correct . It ’ s something that a lot of fabricators wouldn ’ t have time for . But at Warwick , we make time .”
Asked what lies ahead for Warwick North West over the next few years , Greg is optimistic : “ There ’ s no doubt that we ’ re heading into a period of economic uncertainty . But we ’ re confident that the fundamentals of our industry our strong – and that fabricators who don ’ t compromise on quality and prioritise exceptional customer service are excellently positioned to thrive in the months and years ahead .”
www . warwicknorthwest . co . uk
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