Clearview National December 2016 - Issue 181 | Page 25

INDUSTRYNEWS

E
Dr

systems to door hinges
reduces
kh
ard
and threshold solutions.
window
Keill
Roto Group, which has
and door
around 4,500 employees, was
producers’
‘extremely pleased’ with the latest
business risk.
acquisitions and plans another at
Among global innovations
the start of 2017.
for the coming year is the PVCu
version of RotoQ – the timber
AMBITIOUS GROWTH
horizontal pivot roof window,
Roto has had a pioneering
which will be introduced in
tradition ever since 1935, when
Germany and Austria. Christoph
company founder Wilhelm Frank
Hugenberg, chairman of Roto
heralded a new window era.
Roof and Solar Technology, said:
Nothing has changed today and
“This completes the Roto product
chairman and chief executive, Dr
range. We can now offer the
Eckhard Keill, still has ambitious
matching window for pros for
objectives, with a customerevery customer requirement.”
focussed approach.
Another new arrival is ‘Patio
He aims to outperform the
Alversa,’ a universal parallel
markets and competitors and is
sliding and Tilt&Slide system
estimating between 4% and 5%
launched on 15th November.
in the group’s sales growth.
This system will reduce fabricator
The Roto Group’s long-term
manufacturing, storage and
company strategy is based on two
logistics costs to a minimum via a
pillars - global alignment and
universal central locking system,
transforming the business from
universal handle and modular
a component manufacturer to
sliding system.
a provider of window and door
The group emphasised its
technology system solutions.
dedication to customers and
The logic behind global
pointed to its successful ‘Roto
alignment is that the better the
Newcomer Campaign’ in 2015
window and door components
and 2016. This allowed Roto to
align, the lower the risk that
gain long-term customers from
individual parts will not have
competitors and give targeted
the necessary compatibility. This
support for 300 companies a year
c

PLEASING ACQUISITIONS
In the evening before the trade
press day, journalists visited one
of Roto’s latest acquisitions,
Deventer. Deventer Group,
represented by companies in
Germany, the Netherlands,
Poland and Russia, is a specialist
in weatherseals.
The Deventer Berlin-Spandau
sealing profile production area is
home to over 70 employees. Its
10,000-square metre premises
house a manufacturing area
and warehouse, and production
capacity amounts to just under
240,000 metres per day.
Another recent Roto
acquisition is Danish hardware
business Peder Nielsen. This
enabled Roto to close an
important gap in outward
opening window hardware
systems, especially in Scandinavia
and Great Britain. It means Roto,
as sole central European provider,
can now deliver a complete
window and door technology
portfolio to Scandinavia.
Expansion of the door business
came about largely when Roto
acquired German company
Gluske-BKV in 2008. Roto’s door
portfolio now includes the entire
range from multi-point locking

who were looking to drive a sales
increase.
Katharina Kulus, head of Roto
Roof and Solar Technology PR &
Content Marketing, said: “Even
tradespeople who have been
working with other manufacturers
for years are now switching to
Roto. Anyone who changes their
habits after such a long time to
try new things does so for good
reasons.”
The group said it remained
committed to political
campaigning on issues such as
burglary protection, as a rise in
apartment break-ins was now a
European problem.
Dr Keill presented the results
of a study on burglary protection
in Germany, which represented
61.5 million citizens. According
to the study, 10% of Germans
did not feel safe ‘at all’ and there
was strong support for preventive
burglary protection measures
in building regulations, as well
as statutory window and door
security regulations. In the
Netherlands, simple mechanical
burglary protection – which was
mandatory for new builds – had
led to 30% less burglaries.
www.roto-frank.co.uk

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