Clearview National December 2015 - Issue 169 - Page 68

GLASS&SEALEDUNITS A First for National Secondary Glazing Supplier »»Granada Secondary Glazing, one of the UK’s leading independent secondary glazing businesses, has held its first dealer consultation day at its Dinnington head office, the first following the recent rebrand to focus on its trade offering and green credentials. Distributors from across the UK were invited to take part in a factory tour as well as discuss product development, recent successes and future marketing. Head of Trade Sales, Deborah Beeley, says the event gave everyone a much valued opportunity to share opinions and get to know the organisation a little better. Says Deborah: “We’ve invested in new people, operations and product demonstration facility here at Dinnington and we’re delighted with the results. Trade sales are vital to us and by inviting our distributors to see what’s been going on, we’re able to give them more confidence in our commitment to the sector.” A new purpose-built website – www. – is also helping to drive enquiries to trade distributors, whilst highlighting the sustainable qualities of its timber, aluminium and glass-based products. The company’s new sister-business; Granada Architectural has been spun off to focus on corporate projects, after 15 years of trading as a division of Granada Secondary Glazing. 68 » dec 2015 » CL EARVI E W- UK . C O M ‘The new approach is aimed at bringing a stronger trade focus ... as well as a clearer message to end users’ “The new approach is aimed at bringing a stronger trade focus,” explains Deborah, “as well as a clearer message to end users. We have a very well-respected product range, with superb green credentials and it is something that our distributors can be proud of.” With secondary glazing gaining plaudits for its ability to reduce energy bills and carbon footprints, Granada is also emphasising its products being made from recyclable materials and encouraging renovation over replacement. Major contracts with national partners have helped boost Granada’s recent performance, with hotel chains, museums, banks, housing associations, the NHS and other commercial bodies, all looking to the business for ways to increase thermal and acoustic installation. “Clearly, we believe that our products help a building be more habitable and boost the energy efficiency potential of any home,” concludes Deborah. “But it’s also about manufacturing quality products at affordable prices, and making the quotation process as clear and simple as possible, to allow distributors and installers to maximise their appeal and business potential.” Established in 1992, the business specialises in discreet aluminium internal windows that radically improve acoustic and thermal performance, whilst remaining sympathetic to building aesthetics. As pressure grows on developers to build on brownfield sites, near busy roads or under flight paths, the issue of noise pollution has the potential to become a major cause célèbre, whilst home energy assessments have focused the home buying public’s attention on to the issue of energy efficiency. Now, the Dinnington-based manufacturer is taking further strides towards bringing attention to the issue with an awareness campaign and investment in new premises, technology, production and support staff. Further accreditation from both the Achilles Building Confidence and Constructionline schemes have also been added to the existing BBA, CHAS and ISO 9001 awards. Visit