Clearview National December 2015 - Issue 169 - Page 26

INDUSTRYNEWS Taking Marketing Support to the Next Level »»Swish Windows & Doors, one of the most widely recognised consumer-facing brands on the market, has launched a comprehensive suite of marketing materials that reinforces its number one position. Designed to help retail companies sell in today’s increasingly competitive environment, the marketing package has been in development for several months, and forms part of a wider strategy by Swish to offer its customers the best industry support available today. “We have long been recognised for the high level of support we offer our customers, but this is substantially more than we have ever offered before,” Gerald Allen, Swish Windows & Doors’ Marketing Manager, explained. “The retail market is where Swish’s strength is unrivalled, and while we have also published professional new trade literature, retail is where we have focused to generate and maintain demand.” Swish’s retail customers can now access: • 28-page retail brochure • An expert’s guide to buying window and doors • Maintenance guide • ‘Recommend a Friend’ cheque books and vouchers • Showroom posters, certificates and roller banners • Retail advertising templates • Drop cards • Window sample bags • Stickers and vinyl’s These invaluable marketing materials will soon be joined by two other initiatives. The first is a new marketing portal where customers can order stock materials and create dedicated brochures and mailers, which will include their logo, their contact details, their text, and their pictures. ‘generate leads’ The second is a new website, which promises to be different and more relevant than what is currently available from other systems companie