Clearview National August 2018 - Issue 201 | Page 76

INSTALLERSUPPORT

SYSTEMS SUPPORT : A PARTNER FOR GROWTH

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WITH MORE fabricators choosing to offer a second system in order to widen their market appeal it makes good business sense to choose a systems house with the credentials to partner you for growth .
This is the view of Gerald Allen , Marketing Manager at Epwin Window Systems who says :“ Dual sourcing makes good business sense , but you have to partner wisely if you want to maximise the
opportunities that providing more than one system presents .
“ Each one of our three system brands - Profile 22 , Spectus , Swish - has a clear identity and defined market presence . However , we offer common ancillaries across the three system platforms which offer improved efficiency and stockholding .
“ Epwin Window Systems ’ experience means it is skilled in ensuring switchovers run
seamlessly so new fabricators can move from their old system without disruption or downtime . And , once a fabricator partners with us , the business will have access to a wide range of
marketing support which covers both offline and digital marketing platforms , and exceptional customer service such as tried and tested switchover processes .
“ The support continues through the Excellence as Standard programme that delivers a wide range of benefits and there is outstanding technical support to ensure fabricators can make the most of what the systems can deliver .”

MARKETING MATTERS

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WHETHER YOU CHOOSE TO partner with Profile 22 , Spectus or Swish , you ’ ll benefit from a high level of proactive marketing support that can only be delivered by one of the biggest names in the industry .
Online support comes in the form of comprehensive websites that raise awareness , stimulate interest and provide lead generation opportunities for fabricators and installers alike . Businesses that would like a professional web presence of their own can benefit from bespoke website design packages , plus to help them make the most of the digital world , there are digital marketing support packages to do just that . For offline marketing , businesses can access everything from end user-focused literature to van vinyls and clothing .
Gerald said : “ our in-house studio offers a complete service to include design , copywriting , and photography to deliver highend marketing material direct to the customer . The right marketing support has the ability to add real value to a fabricator ’ s business and equip them for growth , so they can concentrate on their fabrication business .”
There ’ s another level of support available when businesses join Excellence as Standard , the membership programme designed to drive standards in the industry . This includes Excellence as Standard-focused marketing literature and bespoke and off-the-shelf retail showroom support packages .
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EPWIN WINDOW SYSTEMS ’ three brands offer fabricators choice and diversity to cover all market sectors , while the range of over 80 ancillaries is one of the most comprehensive in the industry .
• Profile 22 offers Optima , the award-winning system with a choice of chamfered , sculptured and flush casement system options designed to appeal to homeowners , with innovative cost and laboursaving features for the trade .
• Swish is a retail-focused brand recognised and trusted by 7 out of 10 homeowners that has been turning houses into homes for 40 years with its range of windows , doors and conservatories .
• Spectus is a market-leading manufacturer of PVC-U windows and doors and is widely recognised as having the best and most complete product range in the market .

Boost sales with retail display initiative

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A NEW RETAIL DISPLAY partnership from Excellence as Standard is set to boost sales for fabricators and installers across the window and door industry . Excellence as Standard advocates excellence at every stage of a project – from manufacturing through to the physical installation in a consumer ’ s home .
As such the organisation has teamed up with retail display
experts Merit Display to provide various design options – such as counter-top and wall-mounted displays , modular free-standing window and door displays through to custom showroom fit-outs – which have been devised to
encourage customers to use the products and experience key features while ensuring the best use of showroom floor space .
Laurie Mitchell , MD of Merit Display , said : “ Effective retail displays enhance customer experience , encourage product engagement and increase your sales .”
Excellence as Standard ’ s Programme Manager , Katie Leese commented : “ For customers
investing in their showrooms it makes good sense to have an industry display expert working with them . Merit Display has more than 25 years ’ experience ; offering both creativity and practicality to all their product display units along with a quality construction to withstand regular customer interaction .”
www . excellenceas . co . uk / trade /
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