Clearview National August 2018 - Issue 201 - Page 74

INSTALLERSUPPORT “POWERFUL PRODUCT AND BRAND ENDORSEMENT” ‘They did a fantastic job, I could not fault them’ » » FREEFOAM BUILDING PRODUCTS, a leading manufacturer of PVC building products for the Irish, UK and Mainland European markets, has published its latest homeowner testimonial video. Freefoam took a strategic decision several years ago to engage with homeowners. Homeowner testimonials have always been an important part of any marketing plan offering a powerful product and brand endorsement. Using online consumer focussed websites and the already established Registered Installer Scheme this video is just another part of this ongoing programme to reach through the supply chain and build the Freefoam brand name. Shot on location in Northamptonshire the latest short film illustrates the installation work was completed by Peterborough based company Simply Roofline. Kevin had old tired looking fascia, soffit and guttering. His motivation for replacing with PVC was to improve the look of his home and also save himself costly and time consuming ongoing maintenance. By using Freefoam Registered Installers Simply Roofline Kevin had the reassurance of knowing he would get a Lifetime Guarantee and commented “They did a fantastic job, I could not fault them”. https://www.youtube.com/ watch?v=uLOxfm4yWU4 GDPR Survival Guides » » WITH MUCH CONFUSION AND MIS- information surrounding GDPR – the new wide-spanning European data regulations which are now in effect – industry data specialists Insight Data have created a comprehensive GDPR Survival Guide. The in-depth guide, which is free to download from the Insight Data website, provides a complete explanation and overview of what GDPR is and what it means for businesses. The booklet aims to disprove the myths being used by ‘consultants’ to scare business owners, providing full information on the many legal grounds for data processing, the connotations for email marketing and a complete GDPR glossary. “At Insight Data, we know how frustrated and stressed businesses are by the changing data regulations, and we want to make it as simple as possible to get the correct information on what GDPR actually is and how businesses can prepare and comply,” comments Jade Greenhow, Operations Director at Insight Data. “We have been preparing for this for well over three years, attending meetings and seminars as well as seeking advice from leading lawyers and policymakers in the field. It’s given us great authority to speak on this matter and