- ALUMINIUM - Flair has got you covered
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ALUMINIUM
Tamworth installer achieves 90 % conversion rate
- ALUMINIUM - Flair has got you covered
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AN INCREDIBLE support package and a brandnew showroom has helped a REAL Aluminium installer to eclipse all targets and achieve an astonishing sales conversion rate of 90 % in REAL Aluminium windows , doors and roofing products .
Since opening the doors of its new showroom in April , which is exclusively dedicated to REAL Aluminium products , Tamworth-based Bradley Scott Windows has significantly increased sales of aluminium and boosted its profit margins . The showroom – the only one of its kind in the area to display a full range of aluminium products – has already attracted many local homeowners , with 9 out of 10 of them going on to place an order .
Andy Farrington , owner of Bradley Scott Windows , explains : “ We ’ ve been a successful PVCu installer since 1999 and wanted to get into aluminium but couldn ’ t find the right partner . Our goal is to become the biggest installer of aluminium products in the region and we needed to work with a supplier that would help us achieve this ambition and sustain our growth . I went along to a REAL Aluminium Customer Experience day and was immediately convinced they could provide all the support we needed .
“ The REAL team helped us to design and set up our showroom and , in a matter of weeks , it was open . The showroom is busy all day , every day , and sales are exceeding all expectations . When customers see the range of REAL Aluminium products on display , they ’ re
really impressed with the look and quality . It ’ s been the best decision I ’ ve made .”
Bradley Scott Windows ’ showroom displays an extensive range of REAL Aluminium products , which includes a window display , a French door , patio door , bi-fold door , sliding door , three aluminium entrance doors , two lanterns and a flat rooflight . The awardwinning REAL Aluminium marketing team has helped to guide Bradley Scott Windows ’ marketing strategy and provided a range of marketing and showroom materials , which includes brochures , wall graphics , pull up banners and hardware boards .
Claire Miller , Customade Group marketing director , added : “ Congratulations to Andy and his team on achieving this phenomenal success in such a short period of time . We ’ re delighted that they ’ re doing so well with the REAL range and winning new business at exceptional pace . We wish Bradley Scott Windows every success for the future .”
www . real-aluminium . co . uk
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