Clearview National August 2017 - Issue 189 | Page 98

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98 » AUG 2017 » CL EARVI E W- UK . C O M
LiSEC won at the
German Brand
Award 2017
» » ON JUNE 29TH, THE
German Brand Award was
aw arded in Berlin for the second
time. With the trade fair concept
of the glasstec 2016, LiSEC was
honored as the Winner in the
field of Brand Fairs, Exhibitions
& Events and with its new
industrial design, LiSEC was
honored as Special Mention in
the field of Brand Design.
LiSEC is not only best in
glass processing but also best in
brand leadership. Both submitted
projects convinced the jury and
prevailed against numerous cross-
industry submissions: the trade-
fair appearance at the glasstec
Düsseldorf in 2016 was awarded
as the winner in the category
Brand Fairs, Exhibitions & Events
which is equivalent to the second
place. The revised industrial
design won the award Special
Mention in the category Brand
Design which would equate to
the third place.
THE AWARD
The German Brand Award
is a prize for successful brand
leadership in Germany. With
a gross reach of more than 70
million contacts and more than
900 submissions, the award
enjoyed a great deal of attention
already in 2016. The contest is
initiated by the German Design
Council that ranks among
the world’s leading centers of
excellence and knowledge transfer
in the field of design. The award
is given to innovative brands,
consistent brand leadership and
sustainable brand communication
as well as to personalities and
companies that are pioneering in
the world of brands. The contest
shall communicate the sustainable
increase of the brand value by the
strategic use of design.
The relaunch of the
industrial design won the
award Special Mention.
The title Winner was awarded
to the trade-fair concept
of the glasstec 2016.
Exclusively allowed to take part
in the contest are companies that
were nominated by the German
Brand Institute, its brand scouts
and expert committees. The
awarding of the German Brand
Award is decided upon by an
independent jury consisting of
brand experts from different
disciplines: industry, university,
agency, consulting as well as
media.
“The German Brand Award
is the first contest that covers all
professional disciplines of the
modern brand leadership and
which is thus taking due account
of the complexity of the brand
management as well as of the
fundamental importance of the
brand for the corporate success,”
explains Andrej Kupetz, Chief
Executive Officer of the German
Design Council.